Services & Trade

Thai tourists are typically drawn to Vietnam’s urban destinations like Ho Chi Minh City and Hanoi, known for their bustling markets, street food, and cultural attractions. Popular leisure spots such as Da Nang and Phu Quoc also remain favourites for Thai visitors seeking short beach getaways.

Many Norwegian visitors enjoy eco-tourism activities, including trekking in Sapa, exploring the Mekong Delta, and rural homestays. They also value culinary experiences, particularly Vietnam’s street food and fresh seafood. Norwegian tourists often plan longer trips to maximise their time exploring multiple regions.

Singaporean tourists are primarily attracted to Vietnam’s vibrant urban centres, such as Ho Chi Minh City and Hanoi, known for their cultural landmarks, bustling markets, and diverse dining options.

New Zealand tourists often prefer longer trips, allowing time to explore multiple regions. Activities like trekking in Sapa, visiting the Mekong Delta, and enjoying Vietnam’s unique cuisine are among the most popular. The growing interest in eco-tourism and off-the-beaten-path destinations also aligns with New Zealanders’ travel preferences.

Despite a dip in December, the year-to-date figures reached 50,906 in 2024, representing a remarkable year-on-year growth of 69.1 percent.

French visitors often prioritise cultural immersion, favouring activities like food tours, cooking classes, and visiting traditional markets. Many also opt for multi-day itineraries that include urban exploration, rural excursions, and relaxation. Vietnam’s affordability and its colonial ties make it a preferred destination for French tourists.

Group travel dominates the market, but there is a growing trend of independent Chinese tourists exploring Vietnam. These travellers seek unique experiences such as culinary tours, eco-tourism, and cultural immersion.

Cambodian tourists are drawn to Vietnam’s proximity, affordability, and diverse attractions. Popular destinations include Ho Chi Minh City and the Mekong Delta, which are easily accessible via land crossings.

From January to December, the total number of European visitors reached 1,995,669, reflecting a 36.8 percent year-on-year growth. Key markets include countries such as the UK, France, Germany, and Russia, which continue to contribute significantly to the inbound European tourism segment.

Malaysian tourists are drawn to Vietnam’s cultural landmarks, bustling cities, and shopping opportunities. Popular destinations include Hanoi and Ho Chi Minh City, where visitors enjoy markets, historical sites, and street food experiences.

American travellers continue to be an important demographic for Vietnam’s tourism sector. Popular destinations include Hanoi and Ho Chi Minh City for their vibrant culture and history, and Phu Quoc and Da Nang for beach vacations.

Shopping and dining are key components of Korean tourists’ itineraries, with many drawn to Vietnamese street food, such as pho and banh mi, as well as coffee culture.

Swedish visitors often seek eco-tourism and adventure activities, such as trekking in Sapa, exploring rural villages, and cruising the Mekong Delta. Culinary tourism also appeals to Swedish travellers, who enjoy Vietnam’s fresh and diverse cuisine.

Belgian travellers often seek immersive experiences such as food tours, eco-tourism, and rural excursions. They appreciate Vietnam’s affordability and unique cuisine, with an emphasis on local street food and fresh seafood. Longer trips are common, allowing tourists to explore multiple regions.

From the first of March this year, travellers from Poland, the Czech Republic, and Switzerland will be able to enter Vietnam for 45 days visa free. This adds to a slowly growing list of foreign firms allowed visa free entry to the country.

Many Swiss tourists prefer immersive travel experiences, such as eco-tourism and trekking, along with culinary tours to discover Vietnam’s diverse and fresh cuisine. Longer stays are typical for Swiss visitors, as they often combine multiple regions within one trip to experience Vietnam’s varied landscapes and culture.