creative industries
The Creative Industries category covers the economic impact and trends in media, design, fashion, film, advertising, and digital content. It explores intellectual property, cultural exports, investment in creative businesses, and the role of technology in content creation, providing insights into market shifts, policy changes, and opportunities in the global creative economy.
Vietnam’s Video Game Industry 2026: Regulations, Distribution & Development
Video games in Vietnam are very popular to both play and produce. In fact, one of Vietnam’s biggest companies, VNG, draws most of its revenue from Vietnam’s video game sector. Furthermore, as internet and smartphone penetration continue to grow mobile games in particular continue to pull in millions of dollars in revenue. With this in mind, this article covers key regulations, rules, and realities with respect to producing and distributing video games in Vietnam.
Vietnam’s Music Industry 2026: Trends, Key Players & Regulations
The music industry in Vietnam has undergone significant changes over the past few decades, evolving from traditional genres to a dynamic blend of contemporary sounds. Historically rooted in folk music and revolutionary songs, the industry now embraces a diverse range of styles, including pop, hip-hop, and electronic music.
Vietnam’s Creative Industries 2026: Censorship, Regulations & Opportunities
Vietnam’s creative industries are not particularly well developed. Whereas creative industries make up about 5 to 10 percent of global GDP, in Vietnam that figure is only estimated to be about 3 percent. This is for a number of reasons, many of which foreign creatives and investors in creative industries should be aware of when doing business in Vietnam. It’s in this context, that this article runs through a brief overview of how the industry operates.
Vietnam’s Publishing Industry 2026: Market Overview & Key Players
The future of publishing in Vietnam is poised for significant transformation as digital technology and changing consumer preferences reshape the industry. While traditional print publishing remains dominant, there is a growing shift towards digital formats, driven by increased internet accessibility and the popularity of ebooks and audiobooks. However, regulatory challenges and content restrictions may continue to influence the development and diversification of publishing products.
Vietnam’s Film Industry 2026: Regulations, Consumer Trends, Challenges
Vietnam’s film industry is still in a developing phase, characterised by a mix of challenges and opportunities. Historically, the industry has been dominated by government-produced films with limited private investment. While there has been a slow but steady increase in the number of commercially-oriented films, the market remains relatively small compared to other Southeast Asian countries.
How to Make Video Games in Vietnam 2026: Guide for Developers and Studios
Making video games in Vietnam for foreign firms and brands is not always easy. From finding the right human resources to finding the right location to ensuring a firm’s intellectual property is protected, there are a myriad of considerations that need to be made. This article lays out the key details foreign game makers might need to know.
Vietnam’s Advertising Industry 2026: Censorship, Trends, and Key Players
The future of Vietnam’s advertising industry is set to be shaped by several key trends and developments. Digital transformation will continue to play a crucial role, with online advertising expected to lead the market due to the rising penetration of smartphones and increased internet usage. This shift is driven by the growing influence of social media platforms like Facebook, Instagram, and TikTok, which are becoming primary channels for brands to connect with consumers.
Advertising: Short term thinking, regulations challenge sector development in Vietnam: Happiness Saigon exec.
Vietnam’s creative market is evolving fast, but short-termism, regulation, and undervaluing of creativity still present challenges, Happiness Saigon’s managing director Son Nguyen, has said in corporate commentary published by LBB Online.
Film: Vietnam–Thailand horror flick to get global release in August
This is significant in that making films in Vietnam has historically been challenging, though notably, over the last year or so, the Government of Vietnam has been actively working to try to make Vietnam a more attractive destination for filming.
Creative industries: Vietnam horror flick gets global release after local box office success
Vietnam’s top-grossing horror film, Detective Kien: The Headless Horror, a supernatural thriller set in the Nguyen Dynasty, is set to roll out in 12 international markets this month, Deadline has reported.
Publishing: Vietnam Education Publishing House posts record profit despite textbook price cuts
Vietnam Education Publishing House reported a record pre-tax profit of VND 384 billion (US$14.77 million) in 2024, up 12 percent from 2023, despite cutting textbook prices for key series, VN Express has reported.
Tourism demand drives March rise in entertainment and culture prices in Vietnam
Vietnam’s consumer price index (CPI) for culture, entertainment, and tourism rose 0.18% in March 2025, primarily due to increased travel demand and higher associated service costs, according to data from the General Statistics Office.
Arts, entertainment and recreation sector in Vietnam records US$0.16 million in January FDI
In January, Vietnam’s arts, entertainment, and recreation sector registered a total of US$160,000 in new foreign direct investment (FDI), according to data from Vietnam’s Ministry of Planning and Investment. This represents a decrease of US$1 million compared to December, which saw US$1.1 million in registered capital.
Vietnam’s printing industry output declines in January after strong December
Vietnam’s printing industry recorded a 145.9 percent increase in January compared to the 2019 baseline, according to Vietnam’s Industrial Production Index. However, this was a drop from December 2024, when output stood at 193.7 percent above 2019 levels.
Culture, entertainment, and tourism prices in Vietnam record .27 percent January rise
Culture, entertainment, and tourism prices in Vietnam increased by 0.27 percent in January, driven by higher demand during the Lunar New Year, according to the Vietnam’s Consumer Price Index.
Apple App Store now requires games to be registered in Vietnam
Apple has told game developers they must now be registered with Vietnam’s Ministry of Information and Communication for their games to be accessible in Vietnam through its App Store, according to a press release from the US firm. The press release links to an MIC website that details the requirements for registering to provide gaming services including establishing a local entity, creating a local website, and using at least one local server.
Vietnam culture, entertainment and tourism costs increase in 2024
For the full year 2024, costs were up by 1.97 percent compared to 2023, reflecting growing demand for leisure activities and tourism services as the country continues its post-pandemic recovery.
Vietnam’s arts, entertainment, and recreation sector sees growth in FDI in December
In 2024, the sector attracted a total of 8 new projects with US$14.29 million in newly registered capital.
Vietnam box office revenue reaches new high in 2024
On a side note, Vietnam has been actively pushing for more films to be produced in the country, particularly foreign films as a means to upskill its own creative workforce. It does, however, impose a number of restrictions on film production that can make it difficult for both domestic and foreign filmmakers alike to produce good quality storytelling in Vietnam.
Vietnam sees growth in arts, entertainment, and recreation FDI in November
Year-to-date (YTD), the sector has attracted a total of 7 new projects with US$13.2 million in newly registered capital, indicating growth in the sector.
In today’s Vietnam news: Fuel prices cut, Double-digit growth target reinforced, New airport services delay approval requested, TikTok VN investment, Bybit in Vietnam, LG
In today’s Vietnam news: VN renews antidumping tariffs on Thai sugar, Power supply challenges continue, USTR tariffs forced labour, AMRO growth forecast downgrade, Foreign
In today’s Vietnam news: Fund outflows May, New HCMC airport trial operations to begin September, M&A HCMC 2026, Compensation for gas-to-electric bike switch Hanoi,
This is an interview with Chris Walker, a Vietnam Sourcing Expert with Vietnam Factory Tours how rising oil prices and the Middle East crisis are
This is an interview with John Gardner, CEO and Founding Partner, at Optimum Hospitality in Ho Chi Minh City. It covers fuel price impacts on:
This is an interview with Dr Nuno F. Ribeiro, Associate Professor, International Tourism & Hospitality Management at Copenhagen Business College, formerly of RMIT Vietnam. It