Services & Trade

Vietnam welcomed 574,950 tourists from China in January, making up 27.8 percent of total international arrivals, according to Vietnam’s General Department of Tourism. This marks a 48.2 percent increase from December and a significant 137.4 percent rise year-on-year.

Vietnam recorded 5,035 tourist arrivals from Africa in January, representing 0.2 percent of total international visitors, according to Vietnam’s General Department of Tourism. This figure marks a 29.4 percent increase compared to December but reflects a 2.2 percent decline year-on-year.

Vietnam welcomed 72,243 tourists from Oceania in January, accounting for 3.5 percent of total international arrivals, according to Vietnam’s General Department of Tourism. This marks a 30 percent month-on-month increase from December and a 7.1 percent rise year-on-year.

Vietnam welcomed 119,656 tourists from the Americas in January, making up 5.8 percent of total international visitors, according to Vietnam’s General Department of Tourism. This represents a 29.8 percent increase from December and a 23.1 percent rise year-on-year.

Vietnam welcomed 266,644 European tourists in January, accounting for 12.9 percent of total international visitors, according to Vietnam’s General Department of Tourism. This represents a 25.1 percent month-on-month increase from December and a 22.9 percent rise year-on-year.

Vietnam recorded 1,606,888 Asian tourist arrivals in January, making up 77.6 percent of total international visitors, according to Vietnam’s General Department of Tourism. This represents a 16.2 percent month-on-month increase from December and a 42.8 percent rise year-on-year.

Canadian tourists often favour long-haul, multi-week vacations, allowing them to explore multiple regions within Vietnam. Activities such as eco-tourism, trekking in Sapa, and beach relaxation in Da Nang and Nha Trang are popular.

Vietnam welcomed 2,070,466 international tourists in January, marking an 18.5 percent increase from December 2024, according to Vietnam’s General Department of Tourism. Compared to January 2024, arrivals surged by 36.9 percent, reflecting continued post-pandemic recovery and increased travel demand.

Cultural and religious landmarks, such as pagodas and temples, remain key interests for Lao visitors. Many also visit Vietnam for business purposes or family vacations, benefiting from the proximity and affordability of travel between the two countries.

Filipino travellers are attracted to Vietnam for its cultural and historical sites, such as Hanoi’s Old Quarter, the Cu Chi Tunnels, and Hoi An Ancient Town. Beach destinations like Da Nang and Phu Quoc also appeal to leisure tourists, while Ho Chi Minh City is a popular choice for shopping and dining experiences.

Taiwanese visitors continue to play an important role in Vietnam’s tourism sector, with key destinations like Hanoi, Ho Chi Minh City, and Da Nang being particularly popular. These cities are valued for their cultural attractions, vibrant street food scenes, and convenient direct flight connections.

Japanese tourists are among the most consistent contributors to Vietnam’s tourism sector, often favouring destinations like Hanoi, Ho Chi Minh City, and Da Nang.

Danish visitors often enjoy eco-tourism activities, such as trekking in Sapa or exploring the Mekong Delta, and prefer immersive experiences such as local homestays and cultural tours. Culinary tourism, particularly Vietnamese street food, is another key highlight for Danish tourists.

UK tourists typically plan long-haul trips to Vietnam, often combining cultural exploration with relaxation. Younger travellers increasingly explore off-the-beaten-path destinations, while families and older visitors prefer organised tours. Vietnam’s affordability and diverse attractions are key factors in its appeal.

ndian tourists are increasingly recognising Vietnam as a popular travel destination, drawn by its rich cultural heritage, diverse landscapes, and growing connectivity. Key attractions for Indian visitors include Hanoi’s Old Quarter, Ho Chi Minh City’s bustling markets, and UNESCO World Heritage Sites like Hoi An and Halong Bay.

Dutch travellers are attracted to Vietnam’s cultural heritage and natural beauty. Popular destinations include Hanoi, Hoi An, and Ho Chi Minh City, offering a mix of historical landmarks, bustling markets, and vibrant street food scenes. Natural wonders like Halong Bay and the beaches of Da Nang and Phu Quoc also appeal to leisure-seeking Dutch tourists.

Russian tourists are primarily drawn to Vietnam’s beach destinations such as Nha Trang, Phu Quoc, and Mui Ne, which are renowned for their tropical climate, luxury resorts, and family-friendly activities.