retail
The Retail category covers market trends, consumer spending, and industry shifts in the retail sector. It explores e-commerce growth, brick-and-mortar sales, supply chain challenges, and government policies, providing insights into investment trends, brand strategies, and evolving shopping behaviors.
E-commerce in Vietnam: Shopee fee increase U-turn after gov’t review
One way to read this is that it might reflect an effort to pre-empt more burdensome government regulation as scrutiny of Vietnam’s increasingly concentrated e-commerce market grows.
Vietnam retail sales rise 11.1 percent in first four months of 2026
Vietnam’s retail sales of goods and consumer services maintained solid growth in early 2026, supported by strong demand across goods, hospitality, and tourism, according to the latest data from the National Statistics Office.
Vietnam retail and services growth reaches 10.9 percent in Q1 2026 on holiday demand and tourism surge
Vietnam’s retail and services sector expanded strongly in the first quarter of 2026, driven by holiday consumption and rising international tourist arrivals, according to the latest release from the National Statistics Office.
Shopping in Vietnam 2026: Local Markets, Supermarkets, E-commerce and More
This article covers shopping in Vietnam, breaking down the key means by which goods are bought and sold in one of Southeast Asia’s fastest-growing economies.
Vietnam Online Shopping 2026: Key Players & Growth Projections
Online shopping in Vietnam has grown rapidly in recent years, driven by increased internet access, smartphone usage, and a tech-savvy population. Both domestic and international eCommerce platforms play key roles in this expanding market…
How to Open a Supermarket in Vietnam 2026: Culture, Trends & Regulations
Do you want to open a supermarket in Vietnam? This guide covers licencing and regulations, wages, location selection and more.
Vietnam retail sales rise 7.9 percent in first two months 2026, Tet boosts consumption
Vietnam’s retail and consumer services sector expanded in the first two months of 2026 as spending increased around the Lunar New Year holiday.
Consumer Goods in Vietnam 2026: Trends, Key Players, Distribution
Vietnam’s consumer goods market has experienced rapid growth in recent years, driven by a burgeoning middle class, increasing disposable income, and shifting consumer preferences. The country’s young and dynamic population, with a significant portion aged between 25 and 54, presents a lucrative market for a wide range of products.
Vietnam’s Economic Needs Test (ENT) for Foreign Retailers (2026)
In Vietnam, the Economic Needs Test applies to foreign-invested enterprises wishing to open retail outlets beyond their first store. The ENT process is designed to assess whether the opening of additional retail stores would meet the local economic demand. This can take time and effort, however, it is a necessary part of doing business in Vietnam for foreign retailers.
Vietnam’s Retail Industry 2026: Market Trends and Key Insights
Traditional retail formats like markets and street vendors continue to coexist with modern outlets, catering to diverse consumer preferences. As the market matures, retailers are focusing on omnichannel strategies and enhanced customer experiences to differentiate themselves in this dynamic sector. Challenges such as intense competition and regulatory complexities remain, but the overall outlook for Vietnam’s retail industry remains positive, presenting substantial opportunities for growth and innovation.
Vietnam Supermarkets 2026: Culture, Payments, Foreign Investment & More
Supermarkets are rapidly proliferating in Vietnam. This is on the back of rising incomes and improved market entry conditions. These supermarkets are one of the easiest ways for foreign producers to get their products in front of Vietnamese consumers with a more Western style of doing business.
Sportswear in Vietnam 2026: Market Trends, Opportunities, Challenges, & Key Players
Vietnam’s sportswear market has grown into one of the most dynamic segments of the country’s consumer goods industry. This article explores sportswear in Vietnam including market trends, challenges, opportunities, key players, popular products, and more.
FMCG in Vietnam 2026: Market Trends, Opportunities, Challenges, & Key Players
Vietnam’s fast-moving consumer goods (FMCG) market has grown into one of the most dynamic in Southeast Asia, supported by a young population, rising incomes, and rapid urbanisation. This article explores Vietnam’s FMCG market including challenges, opportunities, market trends, key players, and more.
Retail: Vietnam’s retail sales rise 9.4 percent in first eight months of 2025
Vietnam’s retail sales of goods and consumer service revenue continued to expand in August, supported by large-scale celebrations of the 80th anniversary of the August Revolution and National Day, according to Vietnam’s National Statistics Office.
Retail: Thailand’s Central Retail’s Vietnam revenue grows in dong, falls in baht
Thailand’s Central Retail reported Vietnam revenues of nearly THB24.6 billion (US$756.7 million) in the first half of 2025, The Investor has reported. This is down 7 percent year-on-year when measured in Thai baht but up 2 percent in Vietnamese dong, according to its Q2 financial results.
Retail: PunkVerse opens immersive toy store in Vietnam
PunkCode has launched its first overseas PunkVerse — a new kind of toy store that combines physical toys with digital experiences — with a flagship store in Ho Chi Minh City, according to a press release from the company.
E-commerce: TikTok Shop narrows gap with Shopee as market share hits 39%
TikTok Shop expanded its market presence in Vietnam in the first half of 2025, increasing its share to 39 percent—up from 29 percent a year earlier—according to data from Metric, and reported by VN Express. The combined gross merchandise value (GMV) of the four leading multi-category platforms, including Shopee, TikTok Shop, Lazada, and Tiki, reached VND 202.3 trillion, marking a 41.5 percent year-on-year increase,
Consumer goods: Vietnam’s top import sources for electric consumer products and parts (June 2025)
Vietnam’s imports of electric consumer products and parts saw a significant decline in June 2025, reaching $189,422,986, a -18.46 percent decrease compared to May 2025 according to data from Vietnam’s General Department of Customs.
Coffee: South Korea’s The Venti coffee chain launches first Vietnam store
South Korean coffee chain The Venti has officially entered Vietnam, opening its first store in Ho Chi Minh City as part of a broader push to expand across Southeast Asia, ChosunBiz has reported.
Retail: Vietnam’s secondhand market set to reach US$1.28 billion in 2025: Report
Vietnam’s recommerce sector is poised for double-digit growth, with the market expected to expand by 13.7 percent year-on-year to US$1.28 billion in 2025, according to a report from Research and Markets.
In today’s Vietnam news: Fuel prices cut, Double-digit growth target reinforced, New airport services delay approval requested, TikTok VN investment, Bybit in Vietnam, LG
In today’s Vietnam news: VN renews antidumping tariffs on Thai sugar, Power supply challenges continue, USTR tariffs forced labour, AMRO growth forecast downgrade, Foreign
In today’s Vietnam news: Fund outflows May, New HCMC airport trial operations to begin September, M&A HCMC 2026, Compensation for gas-to-electric bike switch Hanoi,
This is an interview with Chris Walker, a Vietnam Sourcing Expert with Vietnam Factory Tours how rising oil prices and the Middle East crisis are
This is an interview with John Gardner, CEO and Founding Partner, at Optimum Hospitality in Ho Chi Minh City. It covers fuel price impacts on:
This is an interview with Dr Nuno F. Ribeiro, Associate Professor, International Tourism & Hospitality Management at Copenhagen Business College, formerly of RMIT Vietnam. It