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Market Research Companies in Vietnam: Directory (2025)

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Vietnam’s rapidly evolving consumer and business landscape has driven demand for reliable market insights.

This 2025 directory highlights leading market research firms in Vietnam, offering services ranging from consumer surveys and industry reports to strategic consultancy and fieldwork.

Whether you’re launching a new product, entering the market, or validating an investment opportunity, these agencies provide the data and expertise to guide informed decisions.

🔍 Directory of Market Research Companies in Vietnam

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Company Name	Phone Number	Website	City	Description
GCOMM	+84 86 9069 488	gcomm...	HCMC	Market‑research & strategy; in‑depth surveys, competitor analysis, partner ID, regulatory support
CI Research	+84 28 66 83 5677	cires...	HCMC, Hanoi	Leading local market research & consultancy; fast projects, strong quality control, competitive pricing
Kadence International	+84 28 37 305 0087	kadenc...	HCMC, Hanoi	Global insights agency offering full-service market research and fieldwork across Vietnam
Orissa International	+84 28 3827 3904	orissa...	HCMC	Vietnam-based firm in Top 8 list, specialising in consumer and B2B research
Indochina Research Ltd.	+84 8 3920 5900	indoch...	HCMC	Established in 1995 for regional field and full-service research
Market Research Vietnam	(via website)	resear...	HCMC	Consultancy offering market assessments, entry strategies, benchmarking, M&A support
YCP Solidiance	+84 28 3521 8639	ycpsol...	HCMC	Strategic consultancy with strong Vietnam market-research offering, part of Asia-wide network
Virac Research	+84 24 6328 9520	viracr...	HCMC, Hanoi	Detailed industry, company and market research via proprietary database VIRACE
Cimigo	+84 28 3822 7727	cimigo...	HCMC	Cimigo’s marketing research experts in Vietnam aim to help you make better choices.

Do you really need market research in Vietnam?

Yes—if you’re serious about succeeding in Vietnam’s competitive and fast-changing market.

Whether you’re a foreign investor, exporter, or local startup, decisions based on assumptions often lead to costly mistakes. Vietnam’s regional diversity, evolving consumer behaviours, and regulatory shifts make on-the-ground data essential.

Market research helps you understand demand, assess competitors, test concepts, and navigate local nuances—giving you the clarity to act strategically, not reactively.

In short, it’s not just useful. It’s foundational.

How to choose a market research firm in Vietnam

With Vietnam’s economy growing rapidly and consumer behaviour evolving across regions, choosing the right market research partner is critical. A good agency can deliver actionable insights that help you make smarter decisions—while the wrong one can leave you with generic, outdated, or misleading data. Here’s how to find the right fit:

Define your research objectives clearly
Are you exploring consumer trends, testing a product, assessing competition, or evaluating market entry strategies? Choose a firm that specialises in your specific area—some focus on FMCG, others on industrial B2B or financial services.
Prioritise firms with local expertise
Vietnam’s market varies greatly by region. A firm with teams on the ground in both Hanoi and Ho Chi Minh City (and possibly Da Nang or Can Tho) will offer more nuanced, regionally accurate insights.
Review their methodologies
Ask how they collect data—do they use in-depth interviews, online panels, mobile surveys, or ethnographic studies? Look for transparency in sampling, fieldwork, and data verification processes.
Check their track record
Ask for case studies, previous clients, or sample reports relevant to your sector. This helps gauge both their credibility and the level of detail you can expect.
Assess communication and reporting quality
Especially for foreign clients, clear English reporting, regular updates, and culturally aware communication are essential. Poor reporting often undermines even good research.
Evaluate scalability and timeline fit
Make sure the firm can handle your required scale and deliver within your timeframe—especially if you’re working to support a product launch or investment deadline.
Understand pricing structure
Request a detailed quote that outlines deliverables and stages. Be cautious of firms with very low rates and vague scopes—they often rely on templated reports with limited insight.
Look for hybrid capability (local + global)
Firms that combine Vietnamese market knowledge with international research standards (ISO certification, multilingual teams, digital tools) tend to be more reliable and useful for cross-border decision-making.

Choosing the right market research firm in Vietnam isn’t just a matter of price or convenience—it’s about building a trusted knowledge partner who can help you navigate a complex, fast-moving environment. Take the time to vet your options properly—it’s an investment that pays for itself.

Common mistakes when choosing a market research firm in Vietnam

Vietnam’s market research industry is growing fast—but not all firms offer the same depth, accuracy, or reliability. Rushing the selection process or relying on the wrong partner can lead to misleading data and costly business missteps. Below are key mistakes to avoid:

Choosing based on price alone
Low-cost providers often recycle generic templates, use outdated databases, or lack proper fieldwork verification. You may save money upfront but risk making expensive strategic errors later.
Overlooking local execution capability
Some firms claim national reach but lack real field teams beyond Ho Chi Minh City. Without coverage in Tier 2 or rural areas, your data may miss regional nuance and key consumer differences.
Assuming international brand names guarantee local expertise
Global research brands may outsource work to local third parties. Unless you confirm who’s actually doing the research, quality and accountability can suffer.
Failing to clarify deliverables upfront
Vague timelines, unclear formats, or missing translation support can turn into delays and unusable results. Always lock in a scope of work, with milestones and reporting formats in writing.
Ignoring sector-specific experience
A firm strong in FMCG research may not understand fintech, logistics, or industrial B2B. Check if they’ve handled similar projects in your field—don’t assume all research is interchangeable.
Not checking for ethical standards and data privacy
Especially if your research involves sensitive data or personal information, ensure the firm follows local data protection laws and ethical standards for fieldwork.
Neglecting to ask for sample work
Without reviewing past reports, you risk surprises in structure, quality, or insight depth. Sample deliverables are often the best predictor of what you’ll receive.

Choosing the wrong research partner in Vietnam can lead to strategic misfires, misleading assumptions, or wasted budgets. By taking time to vet a firm’s capabilities, transparency, and cultural understanding, you’ll gain far more than just data—you’ll gain a real decision-making edge.

FAQ: Market research in Vietnam

These are a few of the most commonly asked questions about market research in Vietnam.

Do I really need market research before entering Vietnam?

Yes. Vietnam’s regional diversity, evolving consumer preferences, and complex regulatory environment make market research essential—especially for foreign firms. It helps reduce risk and ensures your product or service fits local demand.

How much does market research typically cost in Vietnam?

Costs vary depending on project scope, methodology, and sample size. A basic consumer survey may start from US$3,000–US$5,000, while full-scale market entry studies or B2B research can range from US$10,000 to US$30,000 or more.

What’s the difference between qualitative and quantitative research?

Qualitative research explores opinions and behaviours (e.g. interviews, focus groups). Quantitative research involves structured data collection and analysis (e.g. surveys, field audits). Most comprehensive projects use a mix of both.

Can market research firms handle sensitive or niche industries?

Yes—but not all firms are equally equipped. For sectors like healthcare, finance, or logistics, choose an agency with proven experience and strong local compliance understanding.

How long does a market research project usually take in Vietnam?

Timelines range from 2–3 weeks for quick surveys to 6–10 weeks for full-scale studies. Add extra time for stakeholder interviews, custom data modelling, or regulatory insight gathering.