Vietnam welcomed 417,116 tourists from Korea in January, accounting for 20.1 percent of total international arrivals, according to Vietnam’s General Department of Tourism. This marks a 4.1 percent decline from December and a slight 0.1 percent drop year-on-year.
Korean hotels in Vietnam have become increasingly popular as the bilateral tourism and business relationship between the two countries has grown. With the rising number of South Korean tourists visiting Vietnam, as well as the increasing presence of South Korean businesses in the country, Korean hotel brands have expanded their footprint in key Vietnamese cities such as Hanoi, Ho Chi Minh City, and Da Nang.
Notable Korean hotel chains, such as Lotte Hotels & Resorts and Shilla Hotels, have established a strong presence in Vietnam. Lotte Hotels, for example, operates multiple properties in major urban areas, offering accommodations that cater to the preferences of Korean travelers. These hotels often feature Korean-language services, dining options with Korean cuisine, and other amenities tailored to the needs of their clientele. The focus on providing a familiar experience helps attract South Korean tourists, many of whom travel to Vietnam for leisure, business, or medical tourism.
The growth of Korean-owned hotels in Vietnam is also tied to the increasing investments from South Korean companies in the Vietnamese hospitality sector. South Korean investors have been involved in the development of new hotels and resorts in popular tourist areas and urban centres. This influx of investment has contributed to the modernization and expansion of Vietnam’s hospitality industry, particularly in catering to the needs of international visitors.
As Vietnam’s tourism industry continues to recover and grow, the presence of Korean hotels in Vietnam is expected to increase, further strengthening the relationship between the two countries and enhancing Vietnam’s appeal as a destination for South Korean travelers.