Vietnam welcomed 266,644 European tourists in January, accounting for 12.9 percent of total international visitors, according to Vietnam’s General Department of Tourism. This represents a 25.1 percent month-on-month increase from December and a 22.9 percent rise year-on-year.
The UK led the European market with 33,435 arrivals, up 25.6 percent from December and 13.8 percent year-on-year. Russia followed with 42,515 visitors, surging 49.1 percent month-on-month and 116.8 percent year-on-year. France (28,012), Germany (27,994), and Italy (11,490) also recorded strong month-on-month growth of 15.3 percent, 19.3 percent, and 39.8 percent, respectively. However, Spain saw a decline of 16 percent month-on-month despite a massive year-on-year increase of 107,099.1 percent due to a sharp rebound from previous low numbers.
Vietnam’s tourism industry has seen a significant recovery, with European tourists playing an important role in this resurgence. The growth in European arrivals can be attributed to factors such as relaxed visa policies, improved air connectivity, and the country’s diverse tourism offerings. The expansion of flight routes and increased frequency of international flights have made travel to Vietnam more convenient for European travelers, while the country’s rich cultural heritage, natural landscapes, and vibrant cities continue to attract those seeking varied travel experiences.
Looking ahead, the Vietnamese tourism industry aims to fully recover to pre-pandemic levels, with a focus on attracting even more international visitors. This ambitious goal highlights Vietnam’s commitment to revitalizing its tourism sector and enhancing its appeal to European travelers.
See also: Vietnam’s Tourism Industry