e-commerce
The E-Commerce category covers trends, innovations, and market shifts in online retail and digital trade. It explores consumer behavior, logistics, payment systems, government regulations, and platform competition, providing insights into cross-border e-commerce, fintech integration, and emerging business models. This section is valuable for businesses, investors, and policymakers tracking the digital commerce landscape.
E-commerce in Vietnam: Shopee fee increase U-turn after gov’t review
One way to read this is that it might reflect an effort to pre-empt more burdensome government regulation as scrutiny of Vietnam’s increasingly concentrated e-commerce market grows.
Shopping in Vietnam 2026: Local Markets, Supermarkets, E-commerce and More
This article covers shopping in Vietnam, breaking down the key means by which goods are bought and sold in one of Southeast Asia’s fastest-growing economies.
Vietnam Online Shopping 2026: Key Players & Growth Projections
Online shopping in Vietnam has grown rapidly in recent years, driven by increased internet access, smartphone usage, and a tech-savvy population. Both domestic and international eCommerce platforms play key roles in this expanding market…
TikTok fined US$33,400 for data collection violations in Vietnam
TikTok has been fined VND 880 million (US$33,400) by the National Competition Commission for violations of data collection rules in Vietnam, according to Dau Tu Kinh Te.
E-commerce: TikTok Shop narrows gap with Shopee as market share hits 39%
TikTok Shop expanded its market presence in Vietnam in the first half of 2025, increasing its share to 39 percent—up from 29 percent a year earlier—according to data from Metric, and reported by VN Express. The combined gross merchandise value (GMV) of the four leading multi-category platforms, including Shopee, TikTok Shop, Lazada, and Tiki, reached VND 202.3 trillion, marking a 41.5 percent year-on-year increase,
Retail: Vietnam social commerce market to hit US$5 billion in 2025, report
Vietnam’s social commerce market is projected to grow 25.4 percent in 2025, reaching US$5.00 billion, up from US$3.99 billion in 2024. Long-term, the sector is forecast to grow at a CAGR of 15.3 percent through 2030, hitting US$10.21 billion, according to a report from Research and Markets.
Cosmetics: Vietnam market set to reach US$2.8 billion by 2033: Report
Vietnam’s cosmetics market is undergoing a rapid transformation, with the market size projected to grow from US$1.7 billion in 2024 to US$2.8 billion by 2033, according to IMARC Group. The industry is expected to record a compound annual growth rate (CAGR) of 5.3% during 2025-2033.
China’s Temu semi-halts operations in Vietnam on registration challenges
Of note, Temu was not using a .vn domain name and it seems unlikely it would have reached 100,000 transactions in the few months it has been operating in the country. Ergo, by removing the Vietnamese language website the firm is now compliant–VN Express confirmed this with a representative from the Ministry of Industry.
Vietnam’s AI in e-commerce market forecasted to reach US$ 1.74 billion by 2032
The report notes that the rapid adoption of AI technologies is reshaping the industry as businesses seek to enhance customer experiences, optimise operations, and gain a competitive edge. Vietnam’s young, tech-savvy population and the expanding digital economy have fuelled demand for innovative solutions, including personalised recommendations, chatbot-driven customer service, inventory management, and predictive analytics.
E-commerce packages from unregistered firms to be stopped at Vietnam border
Saigon News is saying that packages that don’t have details of the e-commerce platform from which they originated will be prohibited entry–it’s not clear how customs will distinguish between packages from family or friends and unregistered e-commerce platforms and platforms that are not required to be registered…
Vietnam e-commerce sales reach US$3.3 billion third quarter: report
Notably, affordable products priced under VND 200,000, about US$8, made up over half of the online sales, and official stores, despite being only five percent of the total, contributed nearly a third of the overall revenue, reflecting a preference for authentic, high-quality items…
Vietnam e-commerce traders struggle to profit on Amazon: state media
A recurring theme in the local media has been the challenges local firms face accessing markets overseas. More free trade agreements should, and does, mean greater market access in other parts of the world, however, in most developed markets quality requirements are much higher than they are in Vietnam. Whereas this does incentivise local producers to improve the quality of their products, improving the quality of their products comes at a financial cost…
Vietnam ministry looks to end VAT, import tax exemption on e-commerce imports
Low-value Chinese-made goods are all over Vietnam’s major e-commerce sites and can be exported from China and arrive in Vietnam very quickly and easily given the two countries are so close. This proximity also means that shipping is relatively cheap too, and in this respect it does seem that the only real difference is that goods from China, with this VAT exemption in mind, are cheaper…
Korean e-commerce pharma firm to help digitise Vietnam hospital drug distribution market
The firm, BlueMTec, currently operates Blue Pharm Korea a drug distribution platform for hospitals, and will be teaming up with Vietnam’s BuyMed to develop e-commerce drug sales in Vietnam, Korea Biomed is reporting. A part of this deal will see Vietnam import Korea-made pharmaceutical products. Note that foreign firms are
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This is an interview with Chris Walker, a Vietnam Sourcing Expert with Vietnam Factory Tours how rising oil prices and the Middle East crisis are
This is an interview with John Gardner, CEO and Founding Partner, at Optimum Hospitality in Ho Chi Minh City. It covers fuel price impacts on:
This is an interview with Dr Nuno F. Ribeiro, Associate Professor, International Tourism & Hospitality Management at Copenhagen Business College, formerly of RMIT Vietnam. It