Vietnam recorded 1,606,888 Asian tourist arrivals in January, making up 77.6 percent of total international visitors, according to Vietnam’s General Department of Tourism. This represents a 16.2 percent month-on-month increase from December and a 42.8 percent rise year-on-year.
China was the largest source of tourists, with 574,950 arrivals, reflecting a 48.2 percent month-on-month increase and a 137.4 percent rise year-on-year. South Korea followed with 417,116 visitors, slightly declining by 4.1 percent from December but remaining a key market. Other notable increases came from Cambodia (64.2 percent month-on-month), the Philippines (8.7 percent month-on-month), and Indonesia (7.7 percent month-on-month). Conversely, Taiwan (-17.9 percent), Singapore (-43.9 percent), and Laos (-22.8 percent) saw declines.
Asian tourists exhibit strong preferences for shopping, food experiences, and cultural exploration, with many visiting Vietnam for Tet celebrations. Budget-conscious travelers from China, Korea, and Japan frequently opt for package tours, while independent travelers from Singapore and Malaysia seek more premium experiences. Coastal cities like Da Nang, Nha Trang, and Phu Quoc remain highly popular, alongside urban hubs Hanoi and Ho Chi Minh City.
Vietnam’s tourism sector continues its post-pandemic recovery, leveraging visa exemptions, enhanced flight connectivity, and strong regional demand. With growth from key markets, the country remains a leading destination for Asian travelers.
See also: Vietnam’s Tourism Industry