Vietnam welcomed 2,070,466 international tourists in January, marking an 18.5 percent increase from December 2024, according to Vietnam’s General Department of Tourism. Compared to January 2024, arrivals surged by 36.9 percent, reflecting continued post-pandemic recovery and increased travel demand.
Asian tourists accounted for 77.6 percent of total arrivals, with 1,606,888 visitors. This represents a 16.2 percent month-on-month increase from December 2024 and a significant 42.8 percent rise compared to January 2024. Key markets like China, South Korea, and Japan continue to drive growth, supported by improved flight connectivity, visa exemptions, and Vietnam’s appeal as a close, affordable destination.
The overall increase is attributed to Vietnam’s strong Lunar New Year (Tet) tourism season, promotions targeting key markets, and a rebound in international air travel. Tourists are drawn to cultural festivals, beach destinations, and major cities like Hanoi and Ho Chi Minh City.
With strong year-on-year growth and increasing momentum, Vietnam’s tourism industry is poised for another robust year, further solidifying its status as a leading travel destination in Asia.
See also: Vietnam’s Tourism Industry