tourism

Japanese tourists are among the most consistent contributors to Vietnam’s tourism sector, often favouring destinations like Hanoi, Ho Chi Minh City, and Da Nang.

Danish visitors often enjoy eco-tourism activities, such as trekking in Sapa or exploring the Mekong Delta, and prefer immersive experiences such as local homestays and cultural tours. Culinary tourism, particularly Vietnamese street food, is another key highlight for Danish tourists.

UK tourists typically plan long-haul trips to Vietnam, often combining cultural exploration with relaxation. Younger travellers increasingly explore off-the-beaten-path destinations, while families and older visitors prefer organised tours. Vietnam’s affordability and diverse attractions are key factors in its appeal.

ndian tourists are increasingly recognising Vietnam as a popular travel destination, drawn by its rich cultural heritage, diverse landscapes, and growing connectivity. Key attractions for Indian visitors include Hanoi’s Old Quarter, Ho Chi Minh City’s bustling markets, and UNESCO World Heritage Sites like Hoi An and Halong Bay.

Dutch travellers are attracted to Vietnam’s cultural heritage and natural beauty. Popular destinations include Hanoi, Hoi An, and Ho Chi Minh City, offering a mix of historical landmarks, bustling markets, and vibrant street food scenes. Natural wonders like Halong Bay and the beaches of Da Nang and Phu Quoc also appeal to leisure-seeking Dutch tourists.

Russian tourists are primarily drawn to Vietnam’s beach destinations such as Nha Trang, Phu Quoc, and Mui Ne, which are renowned for their tropical climate, luxury resorts, and family-friendly activities.

Thai tourists are typically drawn to Vietnam’s urban destinations like Ho Chi Minh City and Hanoi, known for their bustling markets, street food, and cultural attractions. Popular leisure spots such as Da Nang and Phu Quoc also remain favourites for Thai visitors seeking short beach getaways.

Many Norwegian visitors enjoy eco-tourism activities, including trekking in Sapa, exploring the Mekong Delta, and rural homestays. They also value culinary experiences, particularly Vietnam’s street food and fresh seafood. Norwegian tourists often plan longer trips to maximise their time exploring multiple regions.

Singaporean tourists are primarily attracted to Vietnam’s vibrant urban centres, such as Ho Chi Minh City and Hanoi, known for their cultural landmarks, bustling markets, and diverse dining options.

New Zealand tourists often prefer longer trips, allowing time to explore multiple regions. Activities like trekking in Sapa, visiting the Mekong Delta, and enjoying Vietnam’s unique cuisine are among the most popular. The growing interest in eco-tourism and off-the-beaten-path destinations also aligns with New Zealanders’ travel preferences.

Despite a dip in December, the year-to-date figures reached 50,906 in 2024, representing a remarkable year-on-year growth of 69.1 percent.

French visitors often prioritise cultural immersion, favouring activities like food tours, cooking classes, and visiting traditional markets. Many also opt for multi-day itineraries that include urban exploration, rural excursions, and relaxation. Vietnam’s affordability and its colonial ties make it a preferred destination for French tourists.

Group travel dominates the market, but there is a growing trend of independent Chinese tourists exploring Vietnam. These travellers seek unique experiences such as culinary tours, eco-tourism, and cultural immersion.

Cambodian tourists are drawn to Vietnam’s proximity, affordability, and diverse attractions. Popular destinations include Ho Chi Minh City and the Mekong Delta, which are easily accessible via land crossings.

From January to December, the total number of European visitors reached 1,995,669, reflecting a 36.8 percent year-on-year growth. Key markets include countries such as the UK, France, Germany, and Russia, which continue to contribute significantly to the inbound European tourism segment.

Malaysian tourists are drawn to Vietnam’s cultural landmarks, bustling cities, and shopping opportunities. Popular destinations include Hanoi and Ho Chi Minh City, where visitors enjoy markets, historical sites, and street food experiences.

American travellers continue to be an important demographic for Vietnam’s tourism sector. Popular destinations include Hanoi and Ho Chi Minh City for their vibrant culture and history, and Phu Quoc and Da Nang for beach vacations.

Shopping and dining are key components of Korean tourists’ itineraries, with many drawn to Vietnamese street food, such as pho and banh mi, as well as coffee culture.