Vietnam welcomed 213,091 tourists from Europe in December, marking an increase of 6,923 visitors or 3.36 percent compared to November, according to Vietnam’s General Department of Tourism.
From January to December, the total number of European visitors reached 1,995,669, reflecting a 36.8 percent year-on-year growth. Key markets include countries such as the UK, France, Germany, and Russia, which continue to contribute significantly to the inbound European tourism segment.
European tourists in Vietnam are drawn to its rich cultural heritage and natural beauty. Many prefer exploring historic cities like Hanoi and Ho Chi Minh City, cruising in Ha Long Bay, and relaxing at beach destinations like Nha Trang and Phu Quoc. European visitors often have a preference for sustainable tourism and enjoy activities such as trekking in Sapa and visiting ethnic minority villages. Additionally, many value Vietnam’s vibrant culinary offerings, with dishes like pho, bun cha, and fresh seafood ranking high on their list.
Vietnam’s tourism recovery has been bolstered by visa policy reforms and expanded flight connections to major European hubs. Airlines such as Vietnam Airlines, Bamboo Airways, and international carriers like Air France and Lufthansa provide regular services, ensuring convenient travel options.
As Vietnam continues to enhance its tourism offerings, European visitors are expected to remain a vital part of the industry, attracted by the country’s diverse experiences and affordability.
See also: Vietnam’s Tourism Industry