This is partly due to the growing demand for luxury goods in the rapidly developing Southeast Asian nation. According to Statista, Vietnam’s luxury goods market is projected to generate revenue of US$992 million in 2024 and is expected to have a compounded annual growth rate of 3.10 percent between 2024 and 2028. This trend, however, may be contributing to a scarcity of prime retail space for luxury brands…

Hong Kong pharmaceuticals chain Watsons opens first Vietnam-based street store

the-shiv July 1, 2024

Vietnam’s ageing population is a powerful driver for growth in the pharmacy retail market. By 2035, one-fifth of Vietnamese people will be over 60 years of age, according to the United Nations. This demographic shift is driving surging healthcare demand in Vietnam–in 2020, Vietnam had the second-highest healthcare expenditure, as a percentage of GDP, in Southeast Asia, and per capita spending is projected to rise by 9.2 percent annually until 2025, according to a 2020 American Chamber of Commerce in Vietnam–known locally as AmCham–report…

Swiss high-end watchmaker opens outlet in Vietnam’s Ho Chi Minh City

the-shiv June 6, 2024

The number of ultra-high-net-worth individuals–persons with a net worth greater than US$30 million–has grown exponentially in recent years. According to Frank Knight’s Wealth Report 2024 estimates, Vietnam had 752 of these uber-rich at the end of 2023 and that number is expected to grow to 978 by 2028…

Ultra-luxury smart phone firm adds another Vietnam retail store

the-shiv May 20, 2024

The number of ultra-high-net-worth individuals–persons with a net worth greater than US$30 million–has grown exponentially in recent years. According to Frank Knight estimates, Vietnam had 1,059 of these uber-rich at the end of 2022.

Nearly three million small businesses selling goods on TikTok in Vietnam

the-shiv January 15, 2024

As of the end of November 2023, there were 2.8 million micro and small-t-medium sized businesses flogging their wares on TikTok, Tuoi Tre is reporting. The most common goods being sold were clothes, homewares, health and personal care products, electronics, and cosmetics. This is worth noting for foreign firms looking

Vietnamese spend US$1 billion in a month buying goods online

the-shiv December 29, 2023

Between the four major e-commerce platforms in Vietnam–Shopee, Lazada, TikTok Shop and Tiki–Vietnamese shoppers spent US$1.29 billion in November, Tuoi Tre is reporting. The publication cites an e-commerce report from YouNet ECI. Key points This was a 9.3 percent increase on October; Shopee accounted for 72.7 percent of sales; TikTok

Retail electronics price wars in Vietnam deterring foreign investors: FPT exec

the-shiv December 13, 2023

Electronics retailers are being driven to slash prices to keep up with their competitors and this is eating into profit margins which is deterring foreign investors, Ngo Quoc Bao, Senior Director of Corporate Customers and Customer Experience at FPT Retail has told Tuoi Tre. Of note, the article mentions that

Japanese home-furnishing retailer to set-up shop in southern Vietnam

the-shiv December 1, 2023

Nitori, a home-furnishings retailer from Japan is set to open its first in Vietnam’s Binh Duong province, in winter of this year, Japan Today is reporting. Vietnam has become popular among Japanese retailers keen to tap into Vietnam’s rapidly expanding middle-class. Other big Japanese retailers with a presence in Vietnam

Key retail strips in HCMC, Hanoi among the most expensive in the world

the-shiv November 23, 2023

Tuoi Tre is reporting that retail rents on Hanoi’s Trang Tien Street and Ho Chi Minh City’s Dong Khoi Street are among the most expensive in the world, according to Cushman & Wakefield. That said, the Main Streets Across the World Report 2023, from the aforementioned property managers, ranks HCMC’s

Vietnam digital economy to reach US$45 billion by 2025: Google, Temasek, Bain Report

the-shiv November 2, 2023

The e-Conomy SEA 2023, compiled by Google,Temasek Holdings, and Bain & Company has been released here’s what it says about Vietnam’s digital economy: Vietnam’s digital economy gross merchandise value, 2021 – 2030 2021 2022 2023 2025 2030 (US$ = Billions) US$ US$ % US$ % US$ % US$ Overall digital

Results of Vietnam’s TikTok inspection announced

the-shiv October 6, 2023

The Ministry of Information and Communications has announced the outcome of an investigation of TikTok’s practices in the country finding a number of breaches of Vietnamese law, VN Economy is reporting. Most of the breaches relate to the censoring of content on the platform and the removal of sensitive content.

Amazon exec on utilising the platform as an export avenue in VN

the-shiv August 31, 2023

The unique characteristics of a product, the ingredients, and environmentally friendly packaging are key details Vietnamese vendors should communicate on Amazon, according to Gijae Seong, head of Amazon Global Selling Vietnam, via an interview by The Investor. Seong says that often local firms tend to overemphasise the product as ‘made