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Vietnam Retail Sales Tracker: April Update [data set]

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Contents

Vietnam’s retail industry is much bigger now than it was just a few years ago. From supermarkets to corner stores and everything in between shopping in Vietnam has never before come with so many options. Furthermore, foreign retailers are opening new retail outlets in Vietnam almost every other day.

Note: This data comes from the Ministry of Industry and Trade (MoIT). It looks very much like the MoIT compares final data from last year to preliminary data from this year in which case this data should be taken with a grain of salt.

Retails sales Vietnam, April 2025, VNDm/US$b

	April	March	Apr vs Mar	Apr 24	Apr 25 vs Apr 24	Jan-Apr 25	Jan-Apr 24	Jan-Apr 24 vs Jan-Apr 25	% of Total
Grand total	582,064	565,611	102.9	523,677	111.1	2,285,514	2,078,695	109.9	100.0
General goods	442,820	432,360	102.4	407,100	108.8	1,752,459	1,612,810	108.7	76.7
– Food	155,944	152,856	102.0	141,745	110.0	623,145	567,331	109.8	27.3
– Garments	22,877	22,404	102.1	21,460	106.6	90,762	84,493	107.4	4.0
– Utensils, tools, and household equipment	47,383	46,766	101.3	44,335	106.9	191,296	180,563	105.9	8.4
– Cultural and educational items	5,380	5,269	102.1	4,853	110.9	21,375	18,985	112.6	0.9
– Vehicles (except cars, including spare parts)	20,476	20,051	102.1	20,150	101.6	80,740	79,446	101.6	3.5
Accommodation and food services	71,070	67,718	104.9	59,843	118.8	270,642	235,451	114.9	11.8
Travel, tourism	9,118	7,323	124.5	6,240	146.1	30,401	24,412	124.5	1.3
Services	59,056	58,210	101.5	50,495	117.0	232,011	206,022	112.6	10.2

January

Retails sales Vietnam, January 2025, VNDm/US$b

	01 2025	01 2024
Grand total	573,316.4	523,781.6
General goods	441,420.9	406,590.9
Food	157,877.5	146,397.9
Garments	23,439.5	21,634.7
Utensils, tools, and household equipment	48,482.1	47,761.0
Cultural and educational items	5,236.2	4,806.8
Vehicles (except cars, including spare parts)	20,848.3	19,322.1
Accommodation and food services	67,309.9	58,645.6
Travel, tourism	5,087.2	4,335.7
Services	59,498.4	54,209.4

December

Retails sales Vietnam, 2024, VNDm/US$b

	Q1	Q2	Q3	Q4	YTD	US$
General goods	1,193,227	1,209,966	1,212,780	1,269,553	4,921,698	193
Food	440,495	429,378	431,362	446,838	1,757,629	69
Garments	61,119	62,453	62,244	63,540	250,733	10
Utensils, tools, and household equipment	132,931	129,368	129,101	132,077	524,887	21
Cultural and educational items	14,613	15,070	17,434	16,374	63,123	2
Vehicles (except cars, including spare parts)	51,487	57,811	59,740	62,332	236,916	9
Accommodation and food services	175,093	180,991	187,112	186,834	733,920	29
Travel, tourism	14,213	15,225	16,444	15,789	62,458	2
Services	157,452	156,223	167,774	182,700	672,926	26
Grand total	1,539,984	1,562,405	1,584,109	1,654,876	6,391,003	250

Source: Ministry of Industry and Trade

November

Of note, retail sales revenue in November increased .4.92 percent over October, according to data from the Ministry of Industry and Trade. The biggest jump was in travel and tourism which gained 14.43 percent from US$190 million in October to US$220 million in November.

Retails sales Vietnam, Jan-Nov 2024, VND/US$billions

	Q1		Q2		Q3		October		November		Change	YTD
	VND	US$	VND	US$	VND	US$			VND	US$	MoM	VND	US$
General goods	1,193,227	47.40	1,209,966	48.06	1,212,780	48.17	410,159	16.29	430,351	17.09	4.92%	4,151,574	165
– Food	440,495	17.50	429,378	17.06	431,362	17.13	145,801	5.79	150,586	5.98	3.28%	1,448,037	58
– Garments	61,119	2.43	62,453	2.48	62,244	2.47	20,787	0.83	21,443	0.85	3.16%	212,190	8
– Utensils, tools, and household equipment	132,931	5.28	129,368	5.14	129,101	5.13	43,511	1.73	45,167	1.79	3.81%	455,039	18
– Cultural and educational items	14,613	0.58	15,070	0.60	17,434	0.69	5,478	0.22	5,417	0.22	-1.11%	54,481	2
– Vehicles (except cars, including spare parts)	51,487	2.05	57,811	2.30	59,740	2.37	20,488	0.81	21,003	0.83	2.51%	201,118	8
Accommodation and food services	175,093	6.96	180,991	7.19	187,112	7.43	59,872	2.38	63,726	2.53	6.44%	591,987	24
Travel, tourism	14,213	0.56	15,225	0.60	16,444	0.65	4,900	0.19	5,607	0.22	14.43%	48,991	2
Services	157,452	6.25	156,223	6.21	167,774	6.66	57,949	2.30	62,319	2.48	7.54%	557,983	22
Grand total	1,539,983	61.17	1,562,405	62.06	1,584,108	62.92	532,881	21.17	562,003	22.32	5.47%	5,350,535	213

Source: Ministry of Industry and Trade

October

Of note, retail sales revenue in October increased .69 percent over September, according to data from the Ministry of Industry and Trade. The biggest jump was in vehicles (except cars, including spare parts) which gained 3.75 percent from US$780 million in September to US$810 million in October.

Retails sales Vietnam, January to October 2024, VND/US$billions

	Q1		Q2		Q3		October		MoM	YTD
	VND	US$	VND	US$	VND	US$	VND	US$	Change	VND	US$
General goods	1,193,227	48.44	1,209,966	49.12	1,212,780	47.71	410,159	16.14	1.28%	3,754,084	148
Food	440,495	17.88	429,378	17.43	431,362	16.97	145,801	5.74	0.85%	1,312,672	52
Garments	61,119	2.48	62,453	2.54	62,244	2.45	20,787	0.82	0.49%	191,433	8
Utensils, tools, and household equipment	132,931	5.40	129,368	5.25	129,101	5.08	43,511	1.71	0.97%	405,131	16
Cultural and educational items	14,613	0.59	15,070	0.61	17,434	0.69	5,478	0.22	-10.25%	48,954	2
Vehicles (except cars, including spare parts)	51,487	2.09	57,811	2.35	59,740	2.35	20,488	0.81	3.75%	181,275	7
Accommodation and food services	175,093	7.11	180,991	7.35	187,112	7.36	59,872	2.36	-4.13%	535,536	21
Travel, tourism	14,213	0.58	15,225	0.62	16,444	0.65	4,900	0.19	-6.79%	44,007	2
Services	157,452	6.39	156,223	6.34	167,774	6.60	57,949	2.28	2.46%	500,130	20
Grand total	1,539,983	62.51	1,562,405	63.42	1,584,108	62.32	532,881	20.96	0.69%	4,833,757	190

Source: Ministry of Industry and Trade

August

That said, retail sales revenue in August fell .32 percent over July, according to data from the Ministry of Industry and Trade. The biggest fall was in utensils, tools, and household equipment which fell by 2.76 percent from US$1.77 billion to US$1.72 billion.

Retails sales Vietnam, January to August 2024, billions

	Q1		Q2		July		August			YTD
	VND	US$	VND	US$	VND	US$	VND	US$	MoM	VND	US$
General goods	1,193,227	48.44	1,209,966	49.12	405,538	16.46	402,265	16.33	-0.81%	3,210,996	130
Food	440,495	17.88	429,378	17.43	144,016	5.85	142,768	5.80	-0.87%	1,156,658	47
Garments	61,119	2.48	62,453	2.54	20,858	0.85	20,700	0.84	-0.76%	165,130	7
Utensils, tools, and household equipment	132,931	5.40	129,368	5.25	43,606	1.77	42,401	1.72	-2.76%	348,306	14
Cultural and educational items	14,613	0.59	15,070	0.61	5,420	0.22	5,910	0.24	9.05%	41,014	2
Vehicles (except cars, including spare parts)	51,487	2.09	57,811	2.35	20,081	0.82	19,911	0.81	-0.85%	149,290	6
Accommodation and food services	175,093	7.11	180,991	7.35	62,234	2.53	62,430	2.53	0.31%	480,747	20
Travel, tourism	14,213	0.58	15,225	0.62	5,561	0.23	5,626	0.23	1.17%	40,624	2
Services	157,452	6.39	156,223	6.34	54,953	2.23	56,261	2.28	2.38%	424,889	17
Grand total	1,539,983	62.51	1,562,405	63.42	528,285	21.44	526,582	21.38	-0.32%	4,157,254	169

July

Retail sales revenue in July climbed 1.11 percent over June, according to data from the Ministry of Industry and Trade. Increases were seen across the board, with services, cultural and educational items, and travel and tourism recording the biggest increases.

Retails sales Vietnam, January to July 2024, billions

	January		February		March		April		May		June		July
	VND	US$	VND	US$	VND	US$	VND	US$	VND	US$	VND	US$	VND	US$	Change
General goods	407,542	16.19	392,958	15.62	392,727	15.61	403,829	16.05	402,374	15.99	403,764	16.04	405,538	16.12	0.44%
Food	144,466	5.74	150,085	5.96	145,944	5.80	144,571	5.74	142,036	5.64	142,772	5.67	144,016	5.72	0.87%
Garments	21,784	0.87	19,899	0.79	19,436	0.77	21,065	0.84	20,618	0.82	20,770	0.83	20,858	0.83	0.42%
Utensils, tools, and household equipment	47,494	1.89	42,813	1.70	42,624	1.69	43,585	1.73	43,329	1.72	42,454	1.69	43,606	1.73	2.71%
Cultural and educational items	5,095	0.20	4,731	0.19	4,787	0.19	4,964	0.20	4,965	0.20	5,142	0.20	5,420	0.22	5.41%
Vehicles (except cars, including spare parts)	19,294	0.77	16,039	0.64	16,154	0.64	19,040	0.76	19,070	0.76	19,701	0.78	20,081	0.80	1.93%
Accommodation and food services	58,886	2.34	57,898	2.30	58,309	2.32	59,843	2.38	60,519	2.40	60,629	2.41	62,234	2.47	2.65%
Travel, tourism	4,395	0.17	4,739	0.19	5,079	0.20	5,105	0.20	4,977	0.20	5,143	0.20	5,561	0.22	8.13%
Services	53,294	2.12	50,947	2.02	53,211	2.11	51,367	2.04	51,890	2.06	52,966	2.10	54,953	2.18	3.75%
Grand total	524,116	20.83	506,542	20.13	509,325	20.24	520,143	20.67	519,760	20.65	522,502	20.76	528,285	20.99	1.11%

Source: Ministry of Industry and Trade

June

Retail sales revenue in June climbed 0.53 percent over May, according to data from the Ministry of Industry and Trade. Increases were seen in eight of the nine categories monitored with only a minor fall of 2.02 percent in utensils, tools, and household equipment.

Retails sales Vietnam, January to June 2024, billions

	January		February		March		April		May		June
	VND	US$	VND	US$	VND	US$	VND	US$	VND	US$	VND	US$	Change
General goods
Food	144,466	5.68	150,085	5.90	145,944	5.74	144,571	5.69	142,036	5.59	142,772	5.62	0.52%
Garments	21,784	0.86	19,899	0.78	19,436	0.76	21,065	0.83	20,618	0.81	20,770	0.82	0.74%
Utensils, tools, and household equipment	47,494	1.87	42,813	1.68	42,624	1.68	43,585	1.71	43,329	1.70	42,454	1.67	-2.02%
Cultural and educational items	5,095	0.20	4,731	0.19	4,787	0.19	4,964	0.20	4,965	0.20	5,142	0.20	3.57%
Vehicles (except cars, including spare parts)	19,294	0.76	16,039	0.63	16,154	0.64	19,040	0.75	19,070	0.75	19,701	0.77	3.31%
Sub-total	407,542	16.03	392,958	15.46	392,727	15.45	403,829	15.88	402,374	15.83	403,764	15.88	0.35%
Accommodation and food services	58,886	2.32	57,898	2.28	58,309	2.29	59,843	2.35	60,519	2.38	60,629	2.38	0.18%
Travel, tourism	4,395	0.17	4,739	0.19	5,079	0.20	5,105	0.20	4,977	0.20	5,143	0.20	3.34%
Service	53,294	2.10	50,947	2.00	53,211	2.09	51,367	2.02	51,890	2.04	52,966	2.08	2.07%
Total	524,116	20.61	506,542	19.92	509,325	20.03	520,143	20.46	519,760	20.44	522,502	20.55	0.53%

Source: Ministry of Industry and Trade

May

Retail sales revenue in May fell compared to April, according to data from the Ministry of Industry and Trade. Increases were seen in: cultural and educational items, vehicles (excluding cars but including spare parts), accommodation and food services, and services. Minor falls, conversely, were seen in: food; garments; utensils, tools, and household equipment; and travel and tourism.

Retails sales Vietnam, January to May 2024

	January		February			March			April			May
	VND*	US$*	VND*	US$*	Change	VND*	US$*	Change	VND*	US$*	Change	VND*	US$*	Change
General goods
Food	144,466	5.68	150,085	5.90	3.89%	145,944	5.73	-2.76%	144,571	5.68	-0.94%	142,036	5.58	-1.75%
Garments	21,784	0.86	19,899	0.78	-8.65%	19,436	0.76	-2.33%	21,065	0.83	8.38%	20,618	0.81	-2.12%
Utensils, tools, and household equipment	47,494	1.87	42,813	1.68	-9.86%	42,624	1.67	-0.44%	43,585	1.71	2.25%	43,329	1.70	-0.59%
Cultural and educational items	5,095	0.20	4,731	0.19	-7.14%	4,787	0.19	1.18%	4,964	0.19	3.69%	4,965	0.20	0.02%
Vehicles (except cars, including spare parts)	19,294	0.76	16,039	0.63	-16.87%	16,154	0.63	0.72%	19,040	0.75	17.87%	19,070	0.75	0.16%
Sub-total	407,542	16.01	392,958	15.44	-3.58%	392,727	15.43	-0.06%	403,829	15.86	2.83%	402,374	15.81	-0.36%
Accommodation and food services	58,886	2.31	57,898	2.27	-1.68%	58,309	2.29	0.71%	59,843	2.35	2.63%	60,519	2.38	1.13%
Travel, tourism	4,395	0.17	4,739	0.19	7.83%	5,079	0.20	7.17%	5,105	0.20	0.51%	4,977	0.20	-2.50%
Service	53,294	2.09	50,947	2.00	-4.40%	53,211	2.09	4.44%	51,367	2.02	-3.47%	51,890	2.04	1.02%
Total	524,116	20.59	506,542	19.90	-3.35%	509,325	20.01	0.55%	520,143	20.43	2.12%	519,760	20.42	-0.07%
*billions

Source: Ministry of Industry and Trade