A different perspective on Vietnam’s economy and doing business in Vietnam. Make sure to  subscribe.

how to guides

cheat sheets


Vietnamese Instant Coffee: Quick Guide 2024

Vietnamese instant coffee is not as well known or talked about as its filter-coffee counterpart but it is still very popular. Locally, instant coffee is found in most offices and households around the country.

Furthermore, as one of the world’s biggest coffee producers and exporters, Vietnam is also known for its coffee processing industry which churns out thousands of tons of instant coffee each year. This is big business with just shy of US$380 million worth of instant coffee products exported from Vietnam each year.

In this light, this quick guide provides an overview of Vietnam’s instant coffee products, key brands, and producing instant coffee in Vietnam.

Types of Vietnamese instant coffee

Black coffee

Most big coffee brands offer an instant black coffee product in Vietnam. Known locally as Cafe Den these products typically come in single-use sachets, however, jars typical of Western markets are also often available at bigger supermarkets.

2-in-1 coffee

Aside from plain black coffee, there are an assortment of instant coffee blends in Vietnam. Not particularly common, but still worth a mention, are sachets of 2-in-1. These contain coffee and sugar to which consumers simply add hot water.

3-in-1 coffee

A step up from 2-in-1 instant coffee are 3-in-1 instant coffee sachets. These are probably the most popular forms of instant coffee in Vietnam. These can be found on street corners and in offices the length of the country and are basically the same as 2-in-1, however, they also contain powdered milk.

5-in-1 coffee

Whereas 3-in-1 is pretty straightforward, the additional two ingredients in 5-in-1 sachets often vary. These can be fruits like coconut (coconut coffee is a Vietnamese specialty) or artificial flavourings or nutritional supplements, for example, ginseng or collagen.

Coffee pods

Coffee pods in Vietnam are not common but are available. Most of the big international brands have distributors in Hanoi and Ho Chi Minh City. There are also a handful of capsule coffee machine retailers in both of these cities as well. That said, as with most things in Vietnam, both can easily be purchased online.

Premade iced coffee

Iced coffee in a can is also popular in Vietnam. The most common is iced Vietnamese coffee or robusta coffee with condensed milk. These are available in vending machines, from local convenience stores, and supermarkets.

Popular brands of Vietnamese instant coffee


G7 instant coffee was first Introduced to Vietnamese consumers in 2003. A member of the Trung Nguyen coffee brand family, G7 has grown to become one of the more recognisable Vietnamese instant coffee brands. G7 offers instant: back coffee, espresso, and 2-in-1 and 3-in1 sachets.  


Nestle’s Nescafe instant coffee products are also popular in Vietnam. The company retails 3-in-1 coffee sachets, pods for home espresso machines, plain black coffee, as well as canned pre-made iced coffee. Of note, Nestle has been processing coffee and producing instant coffee both for local consumption and for export in Vietnam since 1998. It’s also one of the biggest buyers of Vietnamese raw coffee and exporters of Vietnamese coffee.

Vinacafe Bien Hoa

Homegrown and one of Vietnam’s biggest coffee producers for domestic consumption, Vinacafe claims roots dating back to 1968. Founded by a Frenchman and then handed over to the state after the Vietnam War in 1975, the factory started churning out instant coffee under the Vinacafe name in 1977. For almost two decades it was run as a state-owned enterprise but in 2004 it was privatised. The company currently offers plain black coffee, 2-in-1, and 3-in-1. Its products are sometimes sold under the brand name ‘wake up’.


Highlands is both an instant coffee brand and a chain of coffee shops. It is currently majority owned by the Jollibee fast-food chain from the Philippines but this doesn’t seem to have damaged its popularity among Vietnamese consumers. Its core instant coffee products consist of 3-in-1 and canned instant milk coffee.

For an understand of Vietnamese coffee brands more broadly see: Vietnamese Coffee Brands: Quick Guide 2024.

Producing instant coffee in Vietnam

Most of Vietnam’s coffee is grown south of Danang but north of Ho Chi Minh City. It makes sense then that this area is responsible for the bulk of Vietnam’s coffee processing facilities. These facilities produce a broad range of instant coffee products for a number of big-name coffee brands that are exported all over the world.

And they continue to expand in the region too. 

Nestle, for example, announced last year it would nearly double its processing capacity at its factory in Vietnam’s Tri An province last year. Similarly, Louis Dreyfus, which has been active in Vietnam for some time, and Poland’s Instanta Sp. z o.o. hit start on a freeze-dried instant coffee production facility in Binh Duong back in October.

But coffee producers don’t only choose to establish themselves in Vietnam because it is one of the world’s biggest growers of coffee beans. The country’s abundant low-cost labour force and convenient location, as well as the myriad of free trade deals it has signed onto, can make the burgeoning Southeast Asian nation a very cost-effective coffee processing location–See also Manufacturing in Vietnam: Ultimate Guide.

What’s next?

Vietnamese instant coffee is popular both inside and outside of Vietnam. From 2-1 instant coffee sachets to plain black coffee there are a myriad of products available for Vietnamese consumers and foreign buyers looking to expand their instant coffee range–see also: How to Export Coffee from Vietnam.

Furthermore, Vietnam’s rich coffee culture and affinity for coffee products is the result of huge demand from Vietnamese consumers. Coffee shops and cafes are dime a dozen and they can be very lucrative when done right–see also: How to Open a Cafe in Vietnam.

Finally, individuals who wish to keep abreast of developments in Vietnam’s coffee industry should also subscribe to the-shiv.

🡇 Get coffee news sent straight to your inbox 🡇


get connected with an expert
contribute a guest post
send a letter to the editor
submit a press release

latest news

Hanoi university signs agreement with Australian mining firms

With reserves estimated to be the second biggest in the world after China, and rare earth minerals becoming increasingly necessary in a slew of electronics, miners from all over have been actively courting partnerships with Vietnamese mining firms. Needless to say, partnerships with local universities is one way for these firms to open doors…

Read More »

State Bank of Vietnam denies change of exchange rate policy

With Forex reserves being spent hand over fist trying to keep the dong from devaluing, there has been speculation that greater intervention may be needed, specifically an interest rate hike. On Thursday Bloomberg reported that Malayan Banking Berhad was expecting an interest rate hike possibly as early as this week…

Read More »

Korean credit card firms struggle to crack Vietnam market

Indeed, demand for credit has plummeted over the last year or two as thrifty Vietnamese have tightened their belts. By the end of March credit growth was at just 1.34 percent. That said, credit cards have not proven to be very popular in Vietnam in general, with consumers tending to spend only…

Read More »

UK Pork approved for export to Vietnam

Of note, back in March it was reported that the a submission had been made by Vietnamese meat producers to the Government of Vietnam requesting additional technical barriers on imported meats. This was necessary, they argued, to level the playing field with other meat producing countries.

Read More »

Vietnam News Roundup: May 17 to May 23

This week’s Vietnam news roundup covers the latest news on Vietnam’s foreign reserves, updates on VinFast’s mounting troubles in the US, conflicting claims over electricity conservation, the USDA trade mission to Vientam, bad debts, open market operations, and more.

Read More »

Unpaid taxes blamed on late payment from Electricity Vietnam

EVN was selling electricity at a loss for most of last year and 2022 and the start of this year too. This saw the state-owned enterprise accumulate losses of over US$1.5 billion. It has never been made clear how these losses have been covered but, in light of these claims, it could very well be that power producers may be footing the bill.

Read More »

subscribe to keep reading

It’s free!

advertising enquiry

submit a press release

Note that it will be marked as a press release/sponsored post.

guest post

We publish guest posts of 800 to 1000 words from experts who have something unique to say on topics relevant to our audience. 

get connected with an expert

letters to the editor

We review letters for quality and authority and generally only publish views that add to the discussion from experts in their field.