As of the end of November 2023, there were 2.8 million micro and small-t-medium sized businesses flogging their wares on TikTok, Tuoi Tre is reporting. The most common goods being sold were clothes, homewares, health and personal care products, electronics, and cosmetics.
This is worth noting for foreign firms looking to sell their products in Vietnam–it’s a low cost market entry option whereby firms can avoid putting boots on the ground until they are confident their goods will sell.