Vietnamese spend US$1 billion in a month buying goods online

Between the four major e-commerce platforms in Vietnam–Shopee, Lazada, TikTok Shop and Tiki–Vietnamese shoppers spent US$1.29 billion in November, Tuoi Tre is reporting. The publication cites an e-commerce report from YouNet ECI.

Key points

• This was a 9.3 percent increase on October;
• Shopee accounted for 72.7 percent of sales;
• TikTok Shop for 17.2 percent; 
• Lazada for 9 percent; and 
• Tiki for 1.1 percent.
• From 1.4 million hours of live streaming Shopee Live sold 26 million products.