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Vietnam Tourist Arrivals Tracker: September Update [data set]

Vietnam’s tourism industry welcomed 1.3 million tourist arrivals in September, a fall of 11.04 percent over August. The biggest falls were seen in visitors from Asia which were down 9.94 percent with 117,067 fewer Asian visitors in September. Visitors from Europe also saw a significant fall of about 30.99 percent, however, notably this was from a low base. Of note, these falls coincide with the end of the northern hemisphere’s summer holiday period.

Tourist arrivals in Vietnam, September 2024

SeptemberAugustJulyJuneMayYTD
TotalMoM #MoM %TotalTotalTotalTotalTotal
Asia1,060,201-117,067-9.94%1,177,268928,6621,051,7101,156,06710,123,901
China257,967-49,110-15.99%307,077249,262286,165357,1902,705,402
Indonesia13,3911,35011.21%12,04114,06915,50215,790135,610
Taiwan104,064-13,784-11.70%117,848101,465100,952110,834953,805
Philippines22,475-2,397-9.64%24,87221,79120,15117,389175,225
Korea355,712-65,446-15.54%421,158309151329,617351,2463,367,700
Japan68,068-12,663-15.69%80,73144,56946,43953,330529,006
India41,3991,4283.57%39,97132,34643,04538,324353.118
Laos10,020-9,610-48.96%19,63016,15111,70110,234111,091
Cambodia30,770-4,164-11.92%34,93428,53234,60041,239325,727
Malaysia43,21911,01734.21%32,20227,50935,04132,377356,517
Singapore26,4082,0958.62%24,31320,36739,38524,036241,300
Thailand26,8743001.13%26,57420,92728,92133,882300,968
Other Asia59,83423,91766.59%35,91742,52360,19170,196568,432
Americas62,332-1,718-2.68%64,05073,40876,75266,273736,625
Canada8,379-231-2.68%8,6106,7627,55311,979108,670
USA49,387-1,841-3.59%51,22862,90064,85648,636578,615
Other Americas4,5664,562108304.56%4.2123,7464,3435,65849,340
Europe102,889-46,213-30.99%149,102103,08483,663120,2801,414,692
Russia17,177-2,214-11.42%19,39114,22313,56016105159,382
Italy4,721-9,709-67.28%14,4303,70933316,01464,250
Spain9,034-8,059-47.15%17,0936,2914,3175,58864,745
France13,937-9,727-41.10%23,66415,27312,14623,303198,716
Norway1,199-16,942-93.39%18,1414,6361,31494720,593
Denmark1,76973771.41%1,0323,23710,7511,82727,520
Sweden1,323-22,117-94.36%23,4402,5031,4671,46122,981
Germany14,97213,506921.28%1,46611,5871,24915,043175,585
Netherlands4,7302,23889.81%2,4925,7431,1946,24557,677
Belgium2,14925613.52%1,8933,2713,8211,90422,590
UK16,42315,2371284.74%1,18617,35417,47921,079224,510
Switzerland1,577-6,987-81.59%8,5642,3041,3782,24523,464
Poland1,807653.73%1,7421,3881,0102,23731,480
Other Europe12,071-2,497-17.14%14,56811,56510,64616,282321,199
Oceania44,7197,16919.09%37,55042,39033,44536,666391,252
New Zealand3,982411.04%3,9414,43732043,46134,988
Australia40,6007,16721.44%33,43337,85330,16933,121355.303
Other Oceania137-39-22.16%1761007284961
Africa4,663-367-7.30%5,0303,8883,6674,41738,846
All4,663-367-7.30%5,0303,8883,6674,41738,846
Total1,274,804-158,196-11.04%1,433,0001,151,4321,249,2371,383,70312,705,316

Source: Vietnam Tourism


August

Vietnam’s tourism industry welcomed 1.43 million tourist arrivals in August, an increase over July of 24.45 percent. The biggest growth was seen in visitors from Asia which were up 26.77 percent with 248,606 more Asian visitors in August than in July. Visitors from Europe also saw a significant boost of about 44.64 percent, however, notably this was from a low base. In real numbers visitors from Europe reached 149,102, up from 103,084 in July.

Tourist arrivals in Vietnam, August 2024

AugustJulyJuneMayYTD
ChangeChange
Total#%Total#%TotalTotalTotal
Asia1,177,268248,60626.77%928,662-123,048-11.70%1,051,7101,156,0677,872,623
China307,07757,81523.19%249,262-36,903-12.90%286,165357,1902,140,358
Indonesia12,041-2,028-14.41%14,069-1,433-9.24%15,50215,790110,178
Taiwan117,84816,38316.15%101,4655130.51%100,952110,834731,893
Philippines24,8723,08114.14%21,7911,6408.14%20,15117,389127,878
Korea421,158112,00736.23%309151-20,466-6.21%329,617351,2462,590,830
Japan80,73136,16281.14%44,569-1,870-4.03%46,43953,330380,207
India39,9717,62523.57%32,346-10,699-24.86%43,04538,324271,748
Laos19,6303,47921.54%16,1514,45038.03%11,70110,23481,441
Cambodia34,9346,40222.44%28,532-6,068-17.54%34,60041,239260,023
Malaysia32,2024,69317.06%27,509-7,532-21.49%35,04132,377281,096
Singapore24,3133,94619.37%20,367-19,018-48.29%39,38524,036190,579
Thailand26,5745,64726.98%20,927-7,994-27.64%28,92133,882247,520
Other Asia35,917-6,606-15.54%42,523-17,668-29.35%60,19170,196458,872
Americas64,050-9,358-12.75%73,408-3,344-4.36%76,75266,273610,243
Canada8,6101,84827.33%6,762-791-10.47%7,55311,97991,681
USA51,228-11,672-18.56%62,900-1,956-3.02%64,85648,636478,000
Other Americas4.212-3,742-99.89%3,746-597-13.75%4,3435,65840,562
Europe149,10246,01844.64%103,08419,42123.21%83,663120,2801,162,701
Russia19,3915,16836.34%14,2236634.89%13,56016105122,814
Italy14,43010,721289.05%3,70937811.35%33316,01445,099
Spain17,09310,802171.71%6,2911,97445.73%4,3175,58838,618
France23,6648,39154.94%15,2733,12725.75%12,14623,303161,115
Norway18,14113,505291.31%4,6363,322252.82%1,314947142,472
Denmark1,032-2,205-68.12%3,237-7,514-69.89%10,7511,82720,626
Sweden23,44020,937836.48%2,5031,03670.62%1,4671,46117,949
Germany1,466-10,121-87.35%11,58710,338827.70%1,24915,04344,383
Netherlands2,492-3,251-56.61%5,7434,549380.99%1,1946,24524,285
Belgium1,893-1,378-42.13%3,271-550-14.39%3,8211,90419,994
UK1,186-16,168-93.17%17,354-125-0.72%17,47921,079184,647
Switzerland8,5646,260271.70%2,30492667.20%1,3782,24518,208
Poland1,74235425.50%1,38837837.43%1,0102,23727,931
Other Europe14,5683,00325.97%11,5659198.63%10,64616,282294,560
Oceania37,550-4,840-11.42%42,3908,94526.75%33,44536,666308,983
New Zealand3,941-496-11.18%4,4371,23338.48%32043,46127,065
Australia33,433-4,420-11.68%37,8537,68425.47%30,16933,121281,270
Other Oceania1767676.00%1002838.89%7284648
Africa5,0301,14229.37%3,8882216.03%3,6674,41729,153
All5,0301,14229.37%3,8882216.03%3,6674,41729,153
Total1,433,000281,56824.45%1,151,432-97,805-7.83%1,249,2371,383,7039,983,703

Source: Vietnam Tourism


July

Vietnam’s tourism industry welcomed 1.15 million tourist arrivals in July a fall over June of 7.83 percent and 16.79 percent over May. The biggest falls were in Asia, which fell by 11.7 percent mainly due to falls in visitors from: Singapore down 48.29 percent, Thailand down 27.64 percent, and India down 24.86 percent.

Tourist arrivals in Vietnam, July 2024

JulyJuneMayYTD
ChangeChange
Total#%Total#%TotalTotal
Asia928,662-123,048-11.70%1,051,710-104,357-9.03%1,156,0677,872,623
China249,262-36,903-12.90%286,165-71,025-19.88%357,1902,140,358
Indonesia14,069-1,433-9.24%15,502-288-1.82%15,790110,178
Taiwan101,4655130.51%100,952-9,882-8.92%110,834731,893
Philippines21,7911,6408.14%20,1512,76215.88%17,389127,878
Korea309151-20,466-6.21%329,617-21,629-6.16%351,2462,590,830
Japan44,569-1,870-4.03%46,439-6,891-12.92%53,330380,207
India32,346-10,699-24.86%43,0454,72112.32%38,324271,748
Laos16,1514,45038.03%11,7011,46714.33%10,23481,441
Cambodia28,532-6,068-17.54%34,600-6,639-16.10%41,239260,023
Malaysia27,509-7,532-21.49%35,0412,6648.23%32,377281,096
Singapore20,367-19,018-48.29%39,38515,34963.86%24,036190,579
Thailand20,927-7,994-27.64%28,921-4,961-14.64%33,882247,520
Other Asia42,523-17,668-29.35%60,191-10,005-14.25%70,196458,872
Americas73,408-3,344-4.36%76,75210,47915.81%66,273610,243
Canada6,762-791-10.47%7,553-4,426-36.95%11,97991,681
USA62,900-1,956-3.02%64,85616,22033.35%48,636478,000
Other Americas3,746-597-13.75%4,343-1,315-23.24%5,65840,562
Europe103,08419,42123.21%83,663-36,617-30.44%120,2801,162,701
Russia14,2236634.89%13,560-2,545-15.80%16105122,814
Italy3,70937811.35%3331-2,683-44.61%6,01445,099
Spain6,2911,97445.73%4,317-1,271-22.75%5,58838,618
France15,2733,12725.75%12,146-11,157-47.88%23,303161,115
Norway4,6363,322252.82%1,31436738.75%947142,472
Denmark3,237-7,514-69.89%10,7518,924488.45%1,82720,626
Sweden2,5031,03670.62%1,46760.41%1,46117,949
Germany11,58710,338827.70%1,249-13,794-91.70%15,04344,383
Netherlands5,7434,549380.99%1,194-5,051-80.88%6,24524,285
Belgium3,271-550-14.39%3,8211,917100.68%1,90419,994
UK17,354-125-0.72%17,479-3,600-17.08%21,079184,647
Switzerland2,30492667.20%1,378-867-38.62%2,24518,208
Poland1,38837837.43%1,010-1,227-54.85%2,23727,931
Other Europe11,5659198.63%10,646-5,636-34.61%16,282294,560
Oceania42,3908,94526.75%33,445-3,221-8.78%36,666308,983
New Zealand4,4371,23338.48%3204-257-7.43%3,46127,065
Australia37,8537,68425.47%30,169-2,952-8.91%33,121281,270
Other Oceania1002838.89%72-12-14.29%84648
Africa3,8882216.03%3,667-750-16.98%4,41729,153
All3,8882216.03%3,667-750-16.98%4,41729,153
Total1,151,432-97,805-7.83%1,249,237-134,466-9.72%1,383,7039,983,703

Source: Vietnam Tourism

Box 1: Opening a hotel in Vietnam

Opening a hotel or resort in Vietnam for foreign firms or individuals, however, is not always easy. Not only are there several technical and licensing requirements that need to be met, but Vietnam also has its own unique travel culture.

Understanding the nuances of Vietnamese travel culture and the complexities of business establishment procedures in advance of entering the market can therefore be crucial to the success of a new hotel or resort in Vietnam.

See: How to Open a Hotel in Vietnam: Ultimate Guide 2024


June

Vietnam’s tourism arrivals reached 8.8 million between January and June of this year an increase of 58.4 percent over the same period in 2023. That said, month on month June saw a decline in tourist numbers of about 9 percent.  This is notable in that June is the peak summer travel period for the northern hemisphere.

Tourist arrivals in Vietnam, June 2024

SourceMayJuneYTDJune vs MayJune 2024 vs 2023Jan-Jun 2023 vs 2024
Asia1,156,0671,051,7106,943,961-932.965.7
China357,190286,1651,891,096-19.980.8239.4
Indonesia15,79015,50296,109-1.8107.5116.1
Taiwan110,834100,952630,428-8.943.295.5
Philippines17,38920,151106,08715.972.657.3
Korea351,246329,6172,281,679-6.215.942.4
Japan53,33046,439335,638-12.925.539.2
India38,32443,045239,40212.37.432.1
Laos10,23411,70165,29014.320.519.9
Cambodia41,23934,600231,491-16.113.517
Malaysia32,37735,041170,21245.88.89.8
Singapore24,03639,385253,58721.6-2.59.3
Thailand33,88228,921226,593-14.6-2.1-14.8
Other Asia70,19660,191416,349-14.35254
Americas66,27376,752536,83515.8-0.813.4
Canada11,9797,55384,919-36.96.315.7
USA48,63664,856415.133.3-2.911.1
Other Americas5,6584,34336,816-23.223.840.3
Europe120,28083,6631,059,617-30.412.852.4
Russia1610513,560108,591-15.876.775.2
Italy6,0143.33141,390-44.621.967.2
Spain5,5884,31732,327-22.725.942.5
France23,30312,146145,842-47.914.637.1
Norway9471,31421,048-28.1-3.432.6
Denmark1,82710,751130,885-28.58.232
Sweden1,4611,46718,1230.40.931.1
Virtue15,0431,24913,57231.9-6.131.1
Netherlands6,2451,19414,678-37.34.929.8
Belgium1,9043,82138,640-38.84.529.4
UK21,07917,479167,293-17.111.329.2
Switzerland2,2451,37817,690-38.66.628.6
Poland2,2371,01026,543-54.9
Other Europe16,28210,646282,995-34.6-19.188.2
Oceania36,66633,445266,593-8.810.734
New Zealand3,4613.20422,628-7.412.965.2
Australia33,12130,169243,417-8.910.731.7
Other Oceania8472548-14.3-36.313.9
Africa4,4173,66725,265-1792.6104.4
Other markets are in Africa4,4173,66725,265-1792.6104.4
Total1,383,7031,249,2378,832,271-9.728.158.4

Source: Vietnam Tourism


May 2024

Vietnam’s tourism arrivals reached 7.6 million between January and May of this year an increase of 51 percent compared to 2023. Tourist arrivals peaked back in 2019 at 19 million visitors.

Tourist arrivals in Vietnam, May 2024

Source CountryMay 2024Jan – May 2024May vs April 2024May 2024 vs May 2023Jan-May 2023 vs Jan-May 2024
Asia1,156,0675,892,25195.2159.1173.3
China357,1901,604,93199.8243.4402.3
Indonesia15,79080,60782.6157.7217.8
Taiwan110,834529,47693.3189.6210.1
Philippines17,38985,93690.6163.9154.1
Korea351,2461,952,06295.5141.9148.1
Japan53,330289,19993.8121.6141.7
India38,324196,35791.8131.8139.2
Laos10,23453,589101.7131.9119.8
Cambodia41,239196,89198.4129.6117.7
Malaysia32,377214.2028577.6111.9
Singapore24,036135,17185.7110.6110.1
Thailand33,882197,67274.992.183.6
Other Asia70,196356,158101.3172.4154.3
Americas66,273460,08372.4113.4116.2
Canada11,97977,36677.6116.5116.8
USA48,636350,24470.2110.7114.1
Other Americas5,65832,47382.4133.4142.8
Europe120,280975,95462.1121.6157.1
Russia1610595,03181.8180.4175
Italy6,01438,05980.8151.7172.8
Spain5,58828,01079.3134.4145.5
France23,303133,69676.2130.1139.5
Norway94712,32344.9107.1136.6
Denmark1,82719,73444104.5136
Sweden1,46116,65658.1108.4134.7
Virtue15,043120,13455.7120.6134.6
Netherlands6,24534,81994.7124.7132.9
Belgium1,90413,48457.6112.7132.6
UK21,079149,81457.4113.3131.6
Switzerland2,24516,31261.7125.8130.9
Poland2,23725,53374.1
Other Europe16,282272,34940.782.7198.5
Oceania36,666233,14869.4122.5138.1
New Zealand3,46119,42467.8114.7178.9
Australia33,121213,24869.6123.4135.4
Other Oceania8447672.4123.5129.3
Africa4,41721,598108.2204.4206.6
Other markets are in Africa4,41721,598108.2204.4206.6
Total1,383,7037,583,03488.9151164.9

Source: Vietnam Tourism

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