Supermarkets are rapidly proliferating in Vietnam. This is on the back of rising incomes and improved market entry conditions. These supermarkets are one of the easiest ways for foreign producers to get their products in front of Vietnamese consumers with a more Western style of doing business. What to expect

This article covers shopping in Vietnam, breaking down the key means by which goods are bought and sold in one of Southeast Asia’s fastest-growing economies. Local markets Local markets take the lion’s share of retail sales in terms of volume by far. Local markets, generally open-air, are spread out all