Danish visitors often enjoy eco-tourism activities, such as trekking in Sapa or exploring the Mekong Delta, and prefer immersive experiences such as local homestays and cultural tours. Culinary tourism, particularly Vietnamese street food, is another key highlight for Danish tourists.

UK tourists typically plan long-haul trips to Vietnam, often combining cultural exploration with relaxation. Younger travellers increasingly explore off-the-beaten-path destinations, while families and older visitors prefer organised tours. Vietnam’s affordability and diverse attractions are key factors in its appeal.