Vietnam welcomed 6,048 tourists from Sweden in January, accounting for 0.3 percent of total international arrivals, according to Vietnam’s General Department of Tourism. This marks a 5.9 percent increase from December and a 31.8 percent rise year-on-year.

Tourism between Sweden and Vietnam has been growing, supported by the expanding cultural, economic, and educational exchanges between the two countries. As both nations share a growing interest in each other’s culture, history, and natural beauty, the tourism exchange has been increasingly important.

For Swedish tourists, Vietnam offers a diverse range of attractions, from its bustling cities like Hanoi and Ho Chi Minh City to the natural beauty of Ha Long Bay, the Mekong Delta, and the ancient town of Hoi An. Vietnam’s affordability, rich cultural heritage, vibrant cuisine, and welcoming atmosphere make it an attractive destination for Swedish visitors. The accessibility of Vietnam has improved with more flight connections from Stockholm to major cities like Ho Chi Minh City and Hanoi, making it easier for Swedish tourists to explore the country.

On the other hand, Sweden is becoming an increasingly popular destination for Vietnamese tourists, drawn by the country’s rich history, beautiful landscapes, and modern urban attractions. Sweden’s major cities like Stockholm, Gothenburg, and Malmö offer a unique mix of modernity and tradition, with attractions such as the Royal Palace, the Vasa Museum, and the natural beauty of the Swedish archipelago. Sweden’s reputation for high quality of life, progressive values, and cultural offerings continues to attract Vietnamese travelers, especially those interested in business, education, and cultural exchange.

The tourism relationship between Vietnam and Sweden is supported by various government and industry efforts to enhance bilateral ties, improve air connectivity, and promote tourism through marketing campaigns. As both countries continue to strengthen their cooperation, tourism between Sweden and Vietnam is expected to continue expanding, fostering mutual exploration and deepening cultural understanding.