Vietnam welcomed 28,012 tourists from France in January, accounting for 1.4 percent of total international arrivals, according to Vietnam’s General Department of Tourism. This marks a 15.3 percent rise from December and a 16.1 percent increase year-on-year.
Franchise hotels have become an important part of Vietnam’s rapidly growing hospitality sector. As the country continues to develop its tourism industry and attract international travelers, franchise hotel brands from around the world have expanded their presence in major cities like Hanoi, Ho Chi Minh City, and Da Nang, as well as popular tourist destinations like Phu Quoc and Nha Trang. These hotels cater to both domestic and international tourists, offering a mix of luxury, mid-range, and budget accommodations that meet the global standards of service and quality.
International hotel brands, including well-known franchises such as Marriott, Hilton, Accor, Ibis, and Holiday Inn, have established a strong footprint in Vietnam. These franchises offer a wide variety of services, including modern amenities, business facilities, and international cuisine, which are attractive to both leisure and business travelers. They also cater to the growing number of international tourists visiting Vietnam, as well as the increasing number of Vietnamese citizens seeking quality accommodations in their own country.
The expansion of franchise hotels in Vietnam is largely driven by the country’s improving infrastructure, increasing international flight connections, and growing middle-class population. The rise of both domestic and foreign tourism in Vietnam has spurred a demand for international hotel brands, which are perceived as offering high standards of service, reliability, and consistency. As the hospitality industry continues to grow and diversify, franchise hotels are expected to remain a significant part of Vietnam’s tourism and hospitality landscape.
These hotels not only meet the needs of international tourists but also bring global standards to the Vietnamese market, offering travelers a familiar experience while helping to boost the country’s economy and hospitality industry.