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Shopping and dining are key components of Korean tourists’ itineraries, with many drawn to Vietnamese street food, such as pho and banh mi, as well as coffee culture.

Swedish visitors often seek eco-tourism and adventure activities, such as trekking in Sapa, exploring rural villages, and cruising the Mekong Delta. Culinary tourism also appeals to Swedish travellers, who enjoy Vietnam’s fresh and diverse cuisine.

Belgian travellers often seek immersive experiences such as food tours, eco-tourism, and rural excursions. They appreciate Vietnam’s affordability and unique cuisine, with an emphasis on local street food and fresh seafood. Longer trips are common, allowing tourists to explore multiple regions.

From the first of March this year, travellers from Poland, the Czech Republic, and Switzerland will be able to enter Vietnam for 45 days visa free. This adds to a slowly growing list of foreign firms allowed visa free entry to the country.

Many Swiss tourists prefer immersive travel experiences, such as eco-tourism and trekking, along with culinary tours to discover Vietnam’s diverse and fresh cuisine. Longer stays are typical for Swiss visitors, as they often combine multiple regions within one trip to experience Vietnam’s varied landscapes and culture.

German tourists are attracted to Vietnam’s cultural and natural diversity. Popular destinations include Hanoi, with its blend of historic charm and bustling city life, Hoi An’s UNESCO World Heritage sites, and the natural splendour of Halong Bay. Beach locations such as Phu Quoc and Da Nang also appeal to German travellers seeking relaxation and warm weather.

Italian visitors typically enjoy cultural and culinary experiences, with a focus on authentic Vietnamese food, historical landmarks, and immersive tours. Many also participate in eco-tourism activities, such as trekking and exploring rural villages, making Vietnam a favoured destination for adventure and cultural exploration.

Year-to-date arrivals from the region reached 540,197 in 2024, reflecting a strong year-on-year growth of 27.2 percent.

Polish tourists are drawn to Vietnam’s mix of culture and natural beauty, with popular destinations including Hanoi, Ho Chi Minh City, Hoi An, and Halong Bay. Beach destinations like Phu Quoc and Da Nang are also favoured by Polish travellers for relaxation and tropical charm. Many Polish visitors also explore eco-tourism options, including trekking in Sapa and visiting rural areas.

Vietnam recorded 92,175 visitors from the Americas in December, a decrease of 2,912 visitors or 3.06 percent compared to November. Despite this monthly dip, the total number of visitors from the Americas reached 1,000,077 in 2024, a year-on-year increase of 10.7 percent.

For the year-to-date, Vietnam received 13,997,051 Asian tourists, reflecting a 43.1 percent growth from the same period last year. Asia continues to dominate Vietnam’s international tourism, driven by the proximity and strong cultural ties with key markets such as China, South Korea, and Japan.

For the year-to-date period, the total number of tourist arrivals reached 17,583,901, representing a 39.5 percent increase compared to the same period in the previous year.

Year-to-date, Spanish arrivals reached 84,721, reflecting a 27.2 percent growth compared to the same period last year. Spain continues to be an important European market for Vietnam, with increasing interest in the country’s cultural and natural attractions.