vietnam

The Vietnam category covers economic developments, investment trends, and policy updates specific to the country. It explores market opportunities, trade relations, industry growth, and government initiatives, providing insights into Vietnam’s role in global supply chains, emerging sectors, and foreign business expansion.

 

E-commerce: TikTok Shop narrows gap with Shopee as market share hits 39%

TikTok Shop expanded its market presence in Vietnam in the first half of 2025, increasing its share to 39 percent—up from 29 percent a year earlier—according to data from Metric, and reported by VN Express. The combined gross merchandise value (GMV) of the four leading multi-category platforms, including Shopee, TikTok Shop, Lazada, and Tiki, reached VND 202.3 trillion, marking a 41.5 percent year-on-year increase, 

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