Between the four major e-commerce platforms in Vietnam–Shopee, Lazada, TikTok Shop and Tiki–Vietnamese shoppers spent US$1.29 billion in November, Tuoi Tre is reporting. The publication cites an e-commerce report from YouNet ECI.
Key points
- This was a 9.3 percent increase on October;
- Shopee accounted for 72.7 percent of sales;
- TikTok Shop for 17.2 percent;
- Lazada for 9 percent; and
- Tiki for 1.1 percent.
- From 1.4 million hours of live streaming Shopee Live sold 26 million products.