A different perspective on Vietnam’s economy and doing business in Vietnam. Make sure to  subscribe.

cheat sheets


Singaporean watch retailer The Hour Glass opens Vietnam store

The Hour Glass, a Singaporean luxury watch retail, has officially opened its first store in Hanoi. The store will be located in Hanoi’s Old Quarter right by the Opera House putting it in the company of other big luxury brands including Prada, Valentino, and Berluti.

Of note, the Vietnamese luxury watch market generated a revenue of US$110.80 million in 2024, with a projected annual increase of 2.71 percent over the next four years, according to Statista. This surge is being driven by Vietnam’s thriving economy and rising disposable incomes.

That said, counterfeit goods, which are readily available from high-end malls and street vendors, can pose a problem for luxury brands in Vietnam. Notably, the country is a permanent fixture on the US Trade Representative’s Special 301 Report watchlist which monitors intellectual property protections around the world. This can pose a substantial threat to sales of genuine items as well as brand reputation.

In this light, brands looking to enter the Vietnam market should make sure they are familiar with intellectual property protections and risks.

See also: How to Open a Retail Store in Vietnam: Ultimate Guide 2024

latest news

Vietnam bad debt hits 6.9 percent

Of note, pursuant to amendments to Circular 39 made in June, loan applications for less than VND 100 million or about US$4,000 no longer need to detail a plan for the borrowed funds. Also back in November and December of last year, to meet annual credit growth targets, Vietnam’s banks embarked on some pretty aggressive lending campaigns that saw credit growth jump considerably but in what looked like mostly consumer loans. It could be that some of these loans are now turning bad…

Read More »

Vietnam market-economy review outcome postponed to August

Of note, Vietnam’s efforts to be redesignated a market economy for trade remedies purposes has been met with quite a bit of resistance in the United States. Its case for redesignation is also pretty shaky in a few areas, currency convertibility and government, for example. As such it’s not really clear which way the DOC might fall…

Read More »

Vietnam targeting GDP CAGR of 10.18 percent to 2030

Vietnam’s GDP is currently US$4,620 according to IMF data which would mean Vietnam’s GDP would need to grow at a compounded annual growth rate–a CAGR–of 10.18 percent. For comparison, in the last five years Vietnam’s GDP has grown on a CAGR of just 6.08 percent…

Read More »

What Does a Devalued Yen Mean for Vietnam?

Earlier this year the Japanese yen hit a 38-year low against the greenback and it’s currently sitting about 15 percent lower now than it was at the start of the year. Similarly, the Vietnamese dong took a big fall but has been propped up by the State Bank which has by extension kept the local currency higher against the Yen too. This article looks at what that might mean for Vietnam…

Read More »

Vietnam PM pushes car registration reduction, despite legal risks

Of note, concerns were raised by the Ministry of Finance last week, that a car registration fee reduction policy that applies only to locally made vehicles could contravene the European Vietnam Free Trade Agreement and Vietnam could be at risk of being sued. This was reportedly raised by the EU as a potential problem earlier this year…

Read More »
your listing
your details

advertising enquiry

submit a press release

Note that it will be marked as a press release/sponsored post.

guest post

We publish guest posts of 800 to 1000 words from experts who have something unique to say on topics relevant to our audience. 

get connected with an expert

letters to the editor

We review letters for quality and authority and generally only publish views that add to the discussion from experts in their field.