A survey conducted by Vietnam Report has found that 66.7 percent of tourism and hospitality businesses are expecting higher tourist numbers and profits, Vietnam News is reporting. Note that the methodology behind the report is not clear.

This survey forms part of a broader write-up of the tourism industry which also states that:

• Awareness of sustainable tourism is growing with 96.7 percent of respondents saying they were aware of this trend, up from 75.3 percent in 2022.
• Consumers are willing to pay more for greener tourism products.
• That businesses, 92.9 percent of them, expected policy changes that extended tourist visas and visa free periods will be key to the sector’s ongoing recovery.

Source: The tourism industry recovered strongly and welcomed new growth trends