toys
The Toys category covers manufacturing, trade, and market trends in the toy industry. It explores export markets, consumer demand, regulatory compliance, and innovation in toy production, providing insights into supply chain challenges, retail trends, and investment opportunities.
Vietnam toys and sporting goods exports down 23.29% in January 2026 / USA -40.95%, Japan +58.33%
Vietnam exported toys and sporting goods to the tune of US$723 million in January, down from US$942 million in December, a change of -23.29 percent, according to preliminary data from Vietnam’s General Department of Customs.
Vietnam’s Toy Industry 2026: Market Data, Exports, Regulations
Vietnam’s toy export industry has demonstrated remarkable growth and resilience, positioning the country as a key player in the global market. With strategic investments and a focus on quality, Vietnam is well-placed to further expand its share in the international toy industry.
Toys / sporting goods from Vietnam up 11.14 percent in December, USA / Japan top buyers
Vietnam exported toys and sports requisites; parts and accessories to the tune of US$942 million in December, up from US$848 million in November, a change of 11.14 percent, according to preliminary data from Vietnam’s General Department of Customs.
Toys & sporting goods exports from Vietnam down 9.56 percent in October, to USA down 4 percent MoM
Vietnam exported toys and sporting goods to the tune of US$962 million in October, down 9.56 percent over September, according to preliminary data from Vietnam’s General Department of Customs.
Manufacturing: Vietnam toy and sporting goods exports edge down 1.56 percent in August
Vietnam’s exports of toys and sports requisites totalled US$1.08 billion in August, down 1.56 percent from July, according to Vietnam’s General Department of Customs. Year-to-date shipments reached US$5.49 billion.
Manufacturing: Vietnam’s top export destinations for toys and sports requisites (July 2025)
Vietnam’s exports of toys and sports requisites experienced a substantial surge in July 2025, reaching $1,097,125,242, a 27.85 percent increase compared to June 2025, according to the latest data from Vietnam’s General Department of Customs.
Retail: PunkVerse opens immersive toy store in Vietnam
PunkCode has launched its first overseas PunkVerse — a new kind of toy store that combines physical toys with digital experiences — with a flagship store in Ho Chi Minh City, according to a press release from the company.
Manufacturing: Vietnam’s top export destinations for toys and sports requisites (June 2025)
Vietnam’s exports of toys and sports requisites and parts saw a significant increase in June 2025, reaching $858,142,723, a 27.09 percent increase compared to May 2025, according to the latest data from Vietnam’s General Department of Customs.
Toys & sports equipment: Vietnam exports soar 25.21% in May
Vietnam’s exports of toys and sports requisites, parts and accessories thereof reached US$675.21 million in May 2025, according to figures released by Vietnam’s General Department of Customs. This represents a significant increase of 25.21 percent compared to April, bringing the year-to-date (YTD) export value to US$2.45 billion.
Toys & sports requisites: Vietnam exports up 14.59 percent in April, USA top destination
Vietnam’s exports of toys and sports requisites; parts and accessories thereof reached US$539.25 million in April 2025, according to figures released by Vietnam’s General Department of Customs. This represents a significant increase of 14.59 percent compared to March, with a year-to-date (YTD) export value of US$1.77 billion.
Vietnam toys market to hit US$1 billion by 2033, driven by education, sustainability: Report
The Vietnam toys market reached US$570 million in 2024 and is forecast to grow to US$1 billion by 2033, posting a CAGR of 5.6%. The surge is underpinned by rising disposable income, a youthful demographic, and increasing interest in educational, interactive, and sustainable toys.
Vietnam’s toy and sports equipment exports rise over 30 percent in March
Vietnam exported US$470.60 million worth of toys and sports requisites in March, marking a 30.21 percent increase from February, according to Vietnam’s General Department of Customs.
Toy and game manufacturing output in Vietnam declines in January
Vietnam’s toy and game manufacturing industry increased by 74.8 percent in January compared to the 2019 baseline, according to Vietnam’s Industrial Production Index. However, this was lower than December 2024, when output stood at 98.5 percent above 2019 levels.
Vietnam’s toy and game production falls in 2024
Year-on-year, the sector contracted by 6.8 percent in December 2024 compared to December 2023. For the full year, cumulative production decreased by 1.6 percent in 2024 compared to 2023, highlighting ongoing challenges in this industry.
Vietnam’s toys and sports requisites exports rise by 2.66 percent in December
Vietnam’s toys and sports requisites exports total US$3.76 billion for 2024, demonstrating strong global demand despite minor fluctuations.
Vietnam’s exports of toys and sports equipment to the USA lead in November
The USA stood as the dominant market for Vietnam, importing US$140.74 million worth of goods, albeit with a 17.33 percent decline from October. Japan followed with imports valued at US$64.22 million, reflecting a 3.33 percent month-on-month rise.
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