Vietnam’s exports of toys and sports requisites totalled US$1.08 billion in August, down 1.56 percent from July, according to Vietnam’s General Department of Customs.
Year-to-date shipments reached US$5.49 billion.
The US remained the largest buyer, accounting for US$720.91 million or 68 percent of the total.
Japan, Mexico, and Canada made up secondary markets, though Canada posted a steep 28.81 percent decline from July.
European results were mixed: Germany, France, and Spain recorded strong gains, while the Netherlands, Italy, Sweden, and the UK contracted.
In Asia, China surged 80.89 percent, while South Korea and Hong Kong slipped.
Year-to-date figures highlight the dominance of the US market, with Japan, the UK, and Mexico contributing modest shares.
Vietnam has become a major sourcing hub for toys and sporting goods, supplying global brands with a wide range of products from plastic toys and educational games to footwear, apparel, and sports equipment.
Competitive labour costs, improving manufacturing standards, and participation in trade agreements such as the EVFTA and CPTPP have strengthened Vietnam’s role as an alternative to China for global buyers.
The industry is concentrated in manufacturing hubs like Ho Chi Minh City, Binh Duong, and Dong Nai, where both foreign-invested factories and domestic producers operate.
While Vietnam imports many raw materials, its established supply chains and skilled workforce make it attractive for sourcing.
See also: How to Source & Import Products from Vietnam 2025: A Complete Guide
Vietnam toy and sports exports, August 2025 (US$millions)
| August | July | MoM | YTD | % of YTD | |
| Total | 1,080.00 | 1,097.13 | -1.56% | 5,494.31 | 100.00% |
| Other | 56.39 | 53.02 | 6.37% | 247.22 | 4.50% |
| Mexico | 49.61 | 48.31 | 2.69% | 152.02 | 2.77% |
| Japan | 42.96 | 40.58 | 5.86% | 339.66 | 6.18% |
| UK | 41.02 | 43.16 | -4.97% | 190.80 | 3.47% |
| China | 31.65 | 17.49 | 80.89% | 125.88 | 2.29% |
| Netherlands | 22.65 | 34.80 | -34.91% | 120.54 | 2.19% |
| Australia | 15.64 | 18.19 | -14.04% | 74.33 | 1.35% |
| Germany | 10.88 | 7.19 | 51.18% | 56.59 | 1.03% |
| Spain | 5.86 | 4.48 | 30.82% | 38.76 | 0.71% |
| France | 4.84 | 3.41 | 42.15% | 27.83 | 0.51% |
| Belgium | 4.28 | 4.07 | 5.21% | 38.60 | 0.70% |
| Hong Kong | 3.76 | 4.06 | -7.31% | 25.83 | 0.47% |
| South Korea | 3.61 | 4.07 | -11.22% | 30.19 | 0.55% |
| Russia | 2.87 | 2.94 | -2.33% | 11.78 | 0.21% |
| Brazil | 2.72 | 2.81 | -2.99% | 19.54 | 0.36% |
| Italy | 2.54 | 3.55 | -28.55% | 21.98 | 0.40% |
| Taiwan | 1.38 | 1.42 | -2.23% | 9.70 | 0.18% |
| Malaysia | 1.18 | 1.08 | 9.11% | 7.08 | 0.13% |
| Sweden | 0.87 | 1.54 | -43.44% | 8.90 | 0.16% |
| USA | 720.91 | 724.30 | -0.47% | 3,736.17 | 68.00% |
| Canada | 52.95 | 74.38 | -28.81% | 196.32 | 3.57% |
| Singapore | 0.79 | 1.04 | -24.08% | 9.31 | 0.17% |
| Denmark | 0.63 | 1.24 | -48.99% | 5.27 | 0.10% |