Domestic media outlets are receiving only about half of the US$4 billion in revenue Vietnam’s media market makes and it’s because of competition from cross-border digital service providers, like social media, according to the Press Department and reported in Doanh Nhan Saigon.

This is prpobably true in that social media has become an important source of information in Vietnam, but it could be argued that this has been caused by the deteriorating quality of the local media. The heavily censored domestic press is often slow to publish, provides inaccurate information, and is known to delete or change key news items without explanation. In this context, it makes sense that social media sites are not only stepping in to fill the void created by an overregulated, poorly run domestic media, but that they are thriving because of it.