Tourists arriving in Vietnam from Europe up 35.1% in January 2026 / from UK +33.6%, Germany +19.8%

In January, Europe accounted for 423,988 tourist arrivals, an increase of 35.10 percent from December, according to the latest data from Vietnam’s General Department of Tourism.

Germany accounted for 33,037 tourist arrivals in January, up 19.80 percent compared to December.

A total of 125,449 tourists arrived from Russia in January, an increase of 29.50 percent from December.

In January, France sent 35,101 visitors, up 22.80 percent compared with December.

Arrivals from Spain reached 7,493 in Jan 26, falling -3.80 percent relative to December.

Tourist numbers from the UK totalled 41,119 in Jan 26, showing a rise of 33.60 percent versus December.

Vietnam tourism news

Recent developments in the tourism industry include:

Tourism growth drivers

Vietnam’s record international visitor growth is attributed to structural shifts in source markets and improved competitiveness.

Looser visa policies, expanded electronic visas and improved air connectivity have made the destination more accessible.

Officials also point to political stability, a safe image and broader tourism offerings, including MICE and high spending segments, as key drivers, according to the author.

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Listed tourism companies

Key tourism firms listed on the Vietnam stock exchange include:

Ben Thanh Trading and Service JSC

Ben Thanh Trading and Service JSC (BTT) trades consumer goods, operates retail outlets, and provides tourism and logistics services.

BTT closed at VND 38,850 on Friday, February 13, down 0 percent with 0 shares traded, worth VND 0 million.

Foreign ownership in BTT is currently capped at 0.0 percent, with current foreign ownership sitting at 0.0 percent.

Dong A Hotel Group Joint Stock Company

Dong A Hotel Group Joint Stock Company (DAH) owns and operates hotels and resorts, providing hospitality and tourism services across Vietnam.

DAH closed at VND 3,430 on Friday, February 13, down 0.17 percent with 1,295,000 shares traded, worth VND 447 million.

Foreign ownership in DAH is currently capped at 0.0 percent, with current foreign ownership sitting at 0.0 percent.

Development Investment Construction Corporation

Development Investment Construction Corporation (DIG) develops residential, tourism, and urban infrastructure projects across Vietnam.

DIG closed at VND 15,850 on Friday, February 13, up 0.05 percent with 106,467,000 shares traded, worth VND 168,010 million.

Foreign ownership in DIG is currently capped at 60.4 percent, with current foreign ownership sitting at 3.7 percent.

Everland Group JSC

Everland Group JSC (EVG) operates in real estate, tourism, and construction materials trading.

EVG closed at VND 7,530 on Friday, February 13, down 0.07 percent with 4,126,000 shares traded, worth VND 3,121 million.

Foreign ownership in EVG is currently capped at 49.0 percent, with current foreign ownership sitting at 0.4 percent.

First Real JSC

First Real JSC (FIR) invests in and develops residential and tourism property projects in central Vietnam.

FIR closed at VND 6,720 on Friday, February 13, down 0.14 percent with 4,146,000 shares traded, worth VND 2,755 million.

Foreign ownership in FIR is currently capped at 50.0 percent, with current foreign ownership sitting at 0.1 percent.

Ba Ria – Vung Tau Housing Development JSC

Ba Ria – Vung Tau Housing Development JSC (HDC) develops residential, commercial, and tourism property projects.

HDC closed at VND 21,300 on Friday, February 13, down 0.05 percent with 14,710,000 shares traded, worth VND 31,409 million.

Foreign ownership in HDC is currently capped at 54.9 percent, with current foreign ownership sitting at 1.8 percent.

Tay Ninh Cable Car JSC

Tay Ninh Cable Car JSC (TCT) operates cable car systems and tourism services for Ba Den Mountain and nearby destinations.

TCT closed at VND 20,600 on Friday, February 13, up 0.4 percent with 85,000 shares traded, worth VND 173 million.

Foreign ownership in TCT is currently capped at 0.0 percent, with current foreign ownership sitting at 0.0 percent.

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Vietnam’s tourism industry

Vietnam’s tourism industry has become a major contributor to economic growth, driven by rising international arrivals and expanding domestic travel over the past decade.

Key destinations such as Ha Long Bay, Da Nang, Ho Chi Minh City and Phu Quoc have attracted investment in hotels, resorts and supporting infrastructure.

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The data

TABLE: European tourist arrivals January 2026