Tourists arriving in Vietnam from Total down -6.70% MoM in March 2026 / Asia -6.30%, Europe -9.20%

In March, Vietnam counted 2,080,079 tourist arrivals, a decrease of -6.70 percent from February, according to the latest data from Vietnam’s General Department of Tourism.

Europe accounted for 384,562 tourist arrivals in March, down -9.20 percent compared to February.

A total of 124,676 tourists arrived from the Americas in March, a decline of -12.10 percent from February.

In March, Oceania sent 59,118 visitors, up 20.90 percent compared with February.

Arrivals from Africa reached 3,712 in Mar 26, falling -22.60 percent relative to February.

Tourist numbers from Asia totalled 1,508,011 in March, showing a rise of -6.30 percent versus February.

Vietnam tourism news

Recent developments in the tourism industry include:

Financial support for cultural industries

Vietnam’s Ministry of Culture, Sports and Tourism has proposed tax, fee, and land incentives to attract private investment into cultural, entertainment, and creative industries.

It would also expedited approval and implementation of cultural and sports projects, including public investment and public private partnership projects. Read more→

Tourism industry response to the fuel crisis

Rising airfares and flight cuts are causing customers to delay or cancel hotel bookings and tours.

Tran Nguyen of Sun Group is cited as saying higher fuel costs and limited supply have raised transport expenses, increasing tour and resort prices. Read more→

See the latest Vietnam news headlines→

Listed tourism companies

Key tourism firms listed on the Vietnam stock exchange include:

Dong A Hotel Group Joint Stock Company (DAH)

Dong A Hotel Group Joint Stock Company (DAH) owns and operates hotels and resorts, providing hospitality and tourism services across Vietnam. (DAH)

In March, DAH shares moved from 3.49 to 2.99, a change of -0.50 (-0.14 percent).

Foreign ownership was unchanged.

Development Investment Construction Corporation (DIG)

Development Investment Construction Corporation (DIG) develops residential, tourism, and urban infrastructure projects across Vietnam. (DIG)

In March, DIG shares moved from 14.95 to 14.25, a change of -0.70 (-0.05 percent).

Foreign ownership moved from 3,671,632.38 to 3,686,899.91, a change of 15,267.53 (0.00 percent).

Everland Group JSC (EVG)

Everland Group JSC (EVG) operates in real estate, tourism, and construction materials trading. (EVG)

In March, EVG shares moved from 7.18 to 6.40, a change of -0.78 (-0.11 percent).

Foreign ownership moved from 1,045,183.82 to 1,039,293.82, a change of -5,890.00 (-0.01 percent).

First Real JSC (FIR)

First Real JSC (FIR) invests in and develops residential and tourism property projects in central Vietnam. (FIR)

In March, FIR shares moved from 6.21 to 4.98, a change of -1.23 (-0.20 percent).

Foreign ownership moved from 352,294.09 to 351,792.09, a change of -502.00 (0.00 percent).

Ba Ria – Vung Tau Housing Development JSC (HDC)

Ba Ria – Vung Tau Housing Development JSC (HDC) develops residential, commercial, and tourism property projects. (HDC)

In March, HDC shares moved from 20.90 to 18.75, a change of -2.15 (-0.10 percent).

Foreign ownership moved from 943,426.90 to 943,675.30, a change of 248.40 (0.00 percent).

Tay Ninh Cable Car JSC (TCT)

Tay Ninh Cable Car JSC (TCT) operates cable car systems and tourism services for Ba Den Mountain and nearby destinations. (TCT)

In March, TCT shares moved from 21.70 to 19.85, a change of -1.85 (-0.09 percent).

Foreign ownership was unchanged.

Explore opening a trading account in Vietnam→

Vietnam’s tourism industry

Vietnam’s tourism industry is a key economic sector, driven by international arrivals and a large domestic travel market.

Key source markets include China, South Korea, and the United States, alongside growing interest from Europe and regional Southeast Asia.

Government policies, including visa reforms and infrastructure investment, support accessibility and development across major destinations.

The sector continues to diversify, with demand expanding across cultural, coastal, and nature-based tourism offerings.

Explore opening a hotel in Vietnam→

The data

TABLE: Vietnam tourist arrivals from Total, March 2026