In October, Vietnam received 1,732,942 tourist arrivals, an increase of 13.80 percent from September, according to the latest data from Vietnam’s General Department of Tourism.
Asia accounted for 1,376,126 tourist arrivals in October, up 10.60 percent compared to September.
A total of 5,148 tourists arrived from Africa, an increase of 5.90 percent from September.
Europe sent 218,096 visitors, up 35 percent compared with September.
Arrivals from the Americas reached 82,416 in October, rising 28.90 percent relative to September.
Tourist numbers from Oceania totalled 51,156 in October, showing a rise of 5.10 percent versus September.
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Bar chart of Vietnam tourist arrivals Jan-Oct 2025
| October | September | YTD | Oct / Sep | Oct 24 / 25 | |
| Total | 1,732,942 | 1,523,388 | 17,168,498.0 | 13.8 | 22 |
| Asia | 1,376,126 | 1,244,379 | 13,617,967.0 | 10.6 | 21.5 |
| China | 433,390 | 361,627 | 4,327,355.0 | 19.8 | 41.9 |
| Korea | 360,941 | 328,530 | 3,598,681.0 | 9.9 | -1.7 |
| Taiwan | 106,865 | 87,218 | 1,033,265.0 | 22.5 | -1.8 |
| Other Asia | 85,014 | 86,815 | 1,017,309.0 | -2.1 | 30.6 |
| Japan | 60,861 | 78,086 | 678,633.0 | -22.1 | 8.9 |
| India | 70,325 | 61,395 | 574,968.0 | 14.5 | 69.9 |
| Malaysia | 49,261 | 61,214 | 454,523.0 | -19.5 | 37.1 |
| Cambodia | 59,784 | 45,237 | 549,654.0 | 32.2 | 49.3 |
| Philippines | 43,392 | 41,372 | 380,143.0 | 4.9 | 68.4 |
| Singapore | 32,506 | 33,012 | 300,693.0 | -1.5 | 31.4 |
| Thailand | 47,694 | 30,142 | 374,211.0 | 58.2 | 22.9 |
| Indonesia | 15,495 | 16,655 | 170,351.0 | -7.0 | 1.4 |
| Laos | 10,598 | 13,076 | 158,181.0 | -19.0 | 23.2 |
| Africa | 5,148 | 4,862 | 45,807.0 | 5.9 | 28.0 |
| Europe | 218,096 | 161,503 | 2,126,688.0 | 35.0 | 34.9 |
| Russia | 66,534 | 58,489 | 501,695.0 | 13.8 | 261.0 |
| UK | 27,736 | 19,751 | 301,002.0 | 40.4 | 17.2 |
| Other Europe | 35,509 | 18,188 | 388,034.0 | 95.2 | -12.3 |
| France | 26,552 | 17,026 | 270,199.0 | 55.9 | 15.9 |
| Germany | 22,758 | 16,900 | 229,008.0 | 34.7 | 7.4 |
| Spain | 8,846 | 8,240 | 77,384.0 | 7.4 | 1.9 |
| Italy | 6,674 | 5,576 | 85,259.0 | 19.7 | 16.7 |
| Poland | 3,582 | 3,044 | 49,545.0 | 17.7 | 25.6 |
| Belgium | 3,083 | 2,556 | 29,713.0 | 20.6 | 13.1 |
| Switzerland | 3,317 | 1,987 | 30,482.0 | 66.9 | 25.4 |
| Denmark | 2,946 | 1,778 | 34,047.0 | 65.7 | 9.8 |
| Sweden | 2,295 | 1,475 | 29,184.0 | 55.6 | 4.5 |
| Norway | 1,791 | 1,384 | 26,454.0 | 29.4 | 20.7 |
| Netherlands | 6,473 | 5 | 74,682.0 | 26.7 | 7.4 |
| Americas | 82,416 | 63,962 | 881,858.0 | 28.9 | 8.2 |
| USA | 62,083 | 49,769 | 684,659.0 | 24.7 | 6.6 |
| Canada | 13,392 | 8,963 | 134,898.0 | 49.4 | 8.1 |
| Other Americas | 6,941 | 5,230 | 62,301.0 | 32.7 | 24.4 |
| Oceania | 51,156 | 48,682 | 496,178.0 | 5.1 | 13.6 |
| Australia | 46,236 | 43,255 | 447,470.0 | 6.9 | 14.5 |
| New Zealand | 4,731 | 5,284 | 47,301.0 | -10.5 | 4.3 |
| Other Oceania | 189 | 143 | 1,407.0 | 32.2 | 83.5 |
Listed tourism companies
Ben Thanh Trading and Service JSC
Ben Thanh Trading and Service JSC (BTT) trades consumer goods, operates retail outlets, and provides tourism and logistics services.
BTT closed at VND 37,500 on Friday down 2 percent with 1,000 shares traded, worth VND 4 million.
Foreign ownership in BTT is currently capped at 0.0 percent, with current foreign ownership sitting at 0.0 percent.
Dong A Hotel Group Joint Stock Company
Dong A Hotel Group Joint Stock Company (DAH) owns and operates hotels and resorts, providing hospitality and tourism services across Vietnam.
DAH closed at VND 3,710 on Friday down 0 percent with 223,000 shares traded, worth VND 83 million.
Foreign ownership in DAH is currently capped at 0.0 percent, with current foreign ownership sitting at 0.0 percent.
First Real JSC
First Real JSC (FIR) invests in and develops residential and tourism property projects in central Vietnam.
FIR closed at VND 7,230 on Friday down 0.05 percent with 2,388,000 shares traded, worth VND 1,708 million.
Foreign ownership in FIR is currently capped at 50.0 percent, with current foreign ownership sitting at 0.2 percent.
Thanh Thanh Cong Tourist JSC
Thanh Thanh Cong Tourist JSC (VNG) operates hotels, resorts, and travel services under TTC Group.
VNG closed at VND 7,210 on Friday down 0 percent with 11,000 shares traded, worth VND 8 million.
Foreign ownership in VNG is currently capped at 49.0 percent, with current foreign ownership sitting at 3.3 percent.
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Vietnam tourism news
New origin tracing app
A new tourism app jointly developed by MobiFone and VNeTrip was launched in October that enables travellers to trace the origin of local specialities, helping to curb counterfeit goods and tax losses.
Launched in Ho Chi Minh City on 24 October, the platform is being piloted in An Giang, allowing users to book tours, buy regional products, and verify authenticity. Over 50 firms and 300 OCOP enterprises have joined the traceability system.
HCMC stimulus plans
In October, Ho Chi Minh City announced plans to accelerate economic growth by boosting domestic consumption and tourism.
Officials and experts emphasised easing administrative barriers, using tourism as a growth engine, and leveraging remittances.
Businesses highlight rising costs, unstable supply chains, and currency pressures as key challenges.
HCMC tourism data
Ho Chi Minh City recorded tourism revenue of VND 208.07 trillion or about US$7.9 billion in the first ten months of 2025, reaching nearly 72 percent of the annual target.
The city welcomed 6.5 million international visitors, up 17.7 percent year-on-year, and 33 million domestic tourists.
Cruise tourism rebound
Cruise tourism in Khanh Hoa has rebounded strongly, with 19 international ships bringing over 22,000 visitors so far this year and seven more expected by December, totalling 26 voyages — the highest since the pandemic.
Officials noted the sector attracts high-spending tourists, though experts urged more port investment, marketing, and cultural experiences to sustain growth.
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Vietnam’s tourism industry
Vietnam’s tourism industry is driven by a mix of natural landscapes, rich cultural heritage and a rapidly developing hospitality sector.
Travellers are drawn to its coastal destinations, vibrant cities and diverse regional traditions.
The country continues to expand its services, infrastructure and promotional efforts to strengthen its position as a leading destination in Southeast Asia.
Growing interest from long-haul markets and regional neighbours supports a steady rise in international visitor engagement.