Tourist arrivals in Vietnam from the Americas reached 63,962 in September 2025, down 2.3 percent from August but up 2.6 percent year-on-year, according to Vietnam’s General Department of Tourism.
Total arrivals for the first nine months of 2025 stood at 799,442, with the highest monthly figure recorded in January at 119,656 and the lowest in May at 68,772.
Visitor numbers have trended lower since midyear but remain slightly above 2024 levels, indicating a modest recovery in long-haul tourism demand.
Tourism from the Americas continues to play a significant role in Vietnam’s long-haul travel market.
Vietnam’s tourism authorities have been working to strengthen air connectivity and simplify visa procedures to attract more travellers from North and South America.
Partnerships with airlines and travel operators are also expanding, reflecting a broader goal of diversifying its tourism base beyond Asia.
Total tourist arrivals in September
Overall, Vietnam recorded 1.52 million international visitors in September 2025, a 9.6 percent decrease from August but a 19.5 percent increase compared to the same month last year.
Year-to-date, arrivals totalled 15.43 million, maintaining strong recovery momentum in the tourism sector.
Arrivals from Europe
Vietnam welcomed 161,503 visitors from Europe in September 2025, down 24.9 percent from August.
Despite the month-on-month decline, arrivals from the region were still 57 percent higher than a year earlier, bringing total European visitors to 1.91 million in the first nine months of the year.