Vietnam welcomed 1.24 million visitors from Asia in September 2025, down 8.5 percent from August, according to the National Statistics Office.
Year-to-date arrivals from the region, however, reached 12.24 million, up 17.4 percent compared with the same period last year.
The data shows a divergence in performance among major source markets.
China remained the top contributor with 361,600 visitors but fell 12.7 percent month-on-month, while South Korea declined 14.5 percent to 328,500.
Taiwan and Japan also dropped 14.9 and 13.6 percent respectively, indicating a softening in Northeast Asian demand.
In contrast, Southeast and South Asian markets recorded strong growth.
Malaysia surged 52.1 percent to 61,200 visitors, India rose 9.4 percent, and Cambodia, Philippines, and Singapore saw modest gains.
Indonesia grew 14.4 percent, while Laos posted the steepest decline at 34.4 percent.
Vietnam tourist arrivals from Asia, September 2025
| September | August | YTD | Sep / Aug | Sep 24 / 25 | |
| Total | 1,244,379 | 1,360,039 | 12,241,841 | -8.5 | 17.4 |
| China | 361,627 | 414,247 | 3,893,965 | -12.7 | 40.2 |
| Korea | 328,530 | 384,167 | 3,237,740 | -14.5 | -7.6 |
| Taiwan | 87,218 | 102,543 | 926,400 | -14.9 | -16.2 |
| Other Asia | 86,815 | 93,442 | 932,295 | -7.1 | 45.1 |
| Japan | 78,086 | 90,421 | 617,772 | -13.6 | 14.7 |
| India | 61,395 | 56,131 | 504,643 | 9.4 | 48.3 |
| Malaysia | 61,214 | 40,246 | 405,262 | 52.1 | 41.6 |
| Cambodia | 45,237 | 43,211 | 489,870 | 4.7 | 47.0 |
| Philippines | 41,372 | 40,712 | 336,751 | 1.6 | 84.1 |
| Singapore | 33,012 | 29,169 | 268,187 | 13.2 | 25.0 |
| Thailand | 30,142 | 31,279 | 326,517 | -3.6 | 12.2 |
| Indonesia | 16,655 | 14,553 | 154,856 | 14.4 | 24.4 |
| Laos | 13,076 | 19,918 | 147,583 | -34.4 | 30.5 |
These arrivals were part of a much bigger, 1.52 million international visitors to Vietnam in September 2025, a 9.6 percent decrease from August but a 19.5 percent increase compared to the same month last year.
Year-to-date, arrivals now total 15.43 million.
Of note, tourism from Asia remains the backbone of Vietnam’s visitor arrivals, supported by strong regional connectivity and expanding intra-ASEAN travel.
The majority of visitors continue to come from nearby markets such as China, South Korea, Japan, and Taiwan, reflecting the enduring importance of short-haul tourism and cultural ties.
While overall growth has been steady, performance varies between markets.
Rising arrivals from India, Malaysia, and other Southeast Asian countries are helping to balance declines from some Northeast Asian destinations.
The broader regional trend suggests that Vietnam’s tourism industry is becoming more diversified, with increasing contributions from emerging markets across Asia.
See also: How to Open a Hotel in Vietnam 2025: Culture, Regulations & Visas