The music industry in Vietnam has undergone significant changes over the past few decades, evolving from traditional genres to a dynamic blend of contemporary sounds. Historically rooted in folk music and revolutionary songs, the industry now embraces a diverse range of styles, including pop, hip-hop, and electronic music. This transformation has been driven by the rise of a young, tech-savvy audience and the growing influence of global music trends. The local scene is flourishing, with Vietnamese artists gaining prominence both domestically and on international platforms.
Despite its growth, the industry faces several challenges, including issues related to copyright infringement and limited infrastructure for music production and distribution. Piracy remains a significant concern, affecting the revenue streams of artists and producers. However, the increasing popularity of digital streaming services and social media platforms has provided new opportunities for musicians to reach wider audiences and monetise their work more effectively. These platforms are helping to create a more structured and professional music ecosystem, which is essential for the sustainable development of the industry.
Looking ahead, Vietnam’s music industry is expected to continue its upward trajectory, with more collaborations between local and international artists. The government’s supportive policies and investment in cultural initiatives could further boost the industry’s growth. As Vietnamese music continues to gain recognition globally, it has the potential to become a significant cultural export, reflecting the country’s rich heritage and contemporary creativity.
Vietnam’s music industry in numbers
In 2024, the projected revenue for the digital music market in Vietnam is expected to reach approximately US$61.98 million. Within this market, the music streaming segment is anticipated to dominate, with a projected market volume of US$39.19 million, according to data collated by Statista.
This growth reflects the increasing adoption of digital platforms for music consumption, driven by the expanding internet user base and the rising popularity of smartphones. Streaming services like Spotify and Apple Music are significant contributors to this trend, despite challenges like piracy and competition from local platforms such as Zing MP3 and NhacCuaTui.
Domestic recording companies
Phuong Nam Film
Phuong Nam Film is one of Vietnam’s leading music recording companies, known for producing and distributing a wide range of music products, including pop, traditional, and classical genres. The company is well-established in the local market and also engages in film production and distribution, making it a key player in Vietnam’s entertainment industry.
Thien Ngan (Galaxy) Entertainment
Thien Ngan Entertainment, also known as Galaxy, is a prominent media and entertainment company that has expanded its operations to include music recording and production. It works with various Vietnamese artists and is known for its high-quality production values and innovative projects.
Rang Dong Recording Company
Rang Dong Recording Company is one of the oldest and most respected music recording companies in Vietnam. Specialising in traditional and revolutionary music, it has played a significant role in preserving and promoting Vietnamese cultural heritage through music.
Ben Thanh Audio & Video
Ben Thanh Audio & Video is a well-known name in the Vietnamese music industry, involved in producing and distributing music across various genres. It has a strong focus on traditional and contemporary Vietnamese music and often collaborates with renowned local artists.
Viet Tan Studio
Viet Tan Studio is a growing music recording company focusing on modern genres such as pop, rock, and electronic music. It provides recording and production services to a new generation of Vietnamese artists, contributing to the development of the local contemporary music scene.
Foreign recording companies
Universal Music Vietnam (USA)
Universal Music Vietnam, a branch of the American music giant Universal Music Group, operates in Vietnam with a focus on developing local talent and promoting Vietnamese artists internationally. The company works with both emerging and established Vietnamese musicians, offering recording, production, and distribution services.
Sony Music Vietnam (Japan)
Sony Music Vietnam is part of Sony Music Entertainment, a Japanese conglomerate and one of the world’s largest music companies. It is active in signing and supporting local artists, as well as distributing international music in the Vietnamese market. The company aims to bridge the gap between local talent and global audiences.
Warner Music Vietnam (USA)
Warner Music Vietnam, a subsidiary of the American Warner Music Group, focuses on discovering and nurturing Vietnamese artists while also bringing international music to the local market. It provides a platform for Vietnamese musicians to collaborate with global artists and access international markets.
Monstercat (Canada)
Monstercat, an independent Canadian electronic music label, has recently expanded its presence in Vietnam. Known for its diverse roster of electronic music artists, Monstercat has been collaborating with Vietnamese producers and DJs, supporting the growing electronic music scene in the country.
Believe Music (France)
Believe Music, a digital music distribution company based in France, has a strong presence in Vietnam, focusing on digital music marketing and distribution for local artists. It helps Vietnamese musicians reach wider audiences through streaming platforms and social media, enhancing their visibility in the global music market.
Vietnam’s music products
Vietnam’s main music products include a diverse range of genres and formats, reflecting both traditional and contemporary influences. Traditional music, such as cải lương, quan họ, and nhã nhạc, continues to play a significant role in the cultural landscape, preserving the country’s heritage. Contemporary genres like pop, hip-hop, and electronic music have gained substantial popularity, especially among younger audiences. Pop music, often infused with elements of traditional Vietnamese sounds, dominates the mainstream market.
The production and distribution of music in various formats, including digital downloads, streaming, and physical CDs, cater to different consumer preferences. Music videos, often released on platforms like YouTube, are a crucial component of the industry, with high-quality productions helping to increase visibility and popularity for artists. Additionally, live performances and concerts are significant, showcasing both local and international talents and contributing to the vibrant music scene in Vietnam.
Music publishing regulations in Vietnam
There are several key pieces of legislation foreign recording firms should know about in Vietnam.
Law on Intellectual Property
The Law on Intellectual Property governs the protection of copyright for musical works in Vietnam. It covers rights related to the composition, lyrics, and recordings of music, ensuring that creators and publishers have legal recourse against infringement. Registration with the Vietnam Copyright Office is required to secure these protections.
Law on Publishing
The Law on Publishing regulates the licensing, production, and distribution of music publications, including sheet music and songbooks. It ensures that all published musical content complies with national standards and prohibits any material that could be deemed harmful to social order or cultural values.
Decree No. 195/2013/ND-CP
This decree provides detailed guidelines on the implementation of the Law on Publishing, including specific provisions for the licensing of music publishers and the distribution of musical works. It sets out the procedures for obtaining permits and the responsibilities of publishers.
Decree No. 79/2012/ND-CP
This decree outlines regulations on performance arts, including music, and establishes the criteria for licensing public performances. It includes rules on content approval, artist registration, and the organisation of concerts and music festivals, ensuring that all public performances align with national cultural standards.
Circular No. 01/2012/TT-BVHTTDL
This circular provides detailed instructions on the implementation of Decree No. 79/2012/ND-CP, specifically regarding the licensing of music performances and events. It clarifies the process for obtaining permits and the requirements for content review and artist registration.
These regulations collectively manage the production, distribution, and performance of music in Vietnam, ensuring compliance with cultural and legal standards while protecting the rights of creators.
What’s next?
The music industry in Vietnam is poised for growth, with increasing digital adoption and a burgeoning youth demographic driving demand for diverse and accessible music. However, the industry must navigate regulatory challenges and competition from both local and international players. Strengthening copyright enforcement and fostering innovation in content delivery will be crucial for sustaining growth in this dynamic market.
With this in mind, foreign firms looking to track the development of Vietnam’s music industry should make sure to subscribe to the-shiv.