Vietnam’s printing industry recorded a 145.9 percent increase in January compared to the 2019 baseline, according to Vietnam’s Industrial Production Index. However, this was a drop from December 2024, when output stood at 193.7 percent above 2019 levels.
Month-on-month, production declined by 15.4 percent in January compared to December. Year-on-year, the sector also saw a 4.4 percent decrease from January 2024.
Vietnam’s printing industry is a significant and growing sector within the country’s manufacturing and services landscape. It supports a wide range of activities, including packaging, advertising materials, books, newspapers, and labels, which are essential to both domestic markets and export activities. The industry has experienced steady growth, driven by the expanding consumer market, the rise in e-commerce, and increased demand for packaging and promotional materials.
The printing sector in Vietnam is diverse, with a large number of small and medium-sized enterprises (SMEs) operating across the country. These businesses range from traditional printing houses to more modern facilities that incorporate advanced digital printing technology. The industry produces a variety of printed products, such as books, newspapers, brochures, and commercial packaging, as well as specialized printed materials for sectors like textiles and electronics.
Packaging printing has become one of the most important segments of the printing industry in Vietnam, largely due to the boom in e-commerce, retail, and consumer goods. The demand for attractive and durable packaging has increased, as businesses look to differentiate their products and appeal to consumers. This trend has led to increased investment in packaging printing technologies, including flexographic, gravure, and offset printing, all of which are commonly used in the production of food packaging, beverage labels, and product packaging for both local and international markets.
In addition to packaging, the demand for printed advertising materials, such as posters, flyers, and brochures, has remained strong, especially with the growth of the retail and real estate sectors. Print advertising continues to be a major method of reaching customers in Vietnam, despite the growing prevalence of digital advertising.
The book printing market in Vietnam is also well-developed, with a strong domestic demand for printed books, as well as exports to neighboring countries. Vietnamese publishing houses print a wide range of materials, including textbooks, novels, and academic publications, for both local and international markets.
Digital printing is increasingly popular in Vietnam, as it offers flexibility and cost-efficiency for short-run and customized prints. This is particularly beneficial in the growing areas of personalized packaging, promotional materials, and product labels. The rise of digital printing has made it easier for small and medium enterprises (SMEs) to enter the market with shorter production runs, further diversifying the industry.
See also: Vietnam’s Publishing Industry