Chinese e-commerce giant Temu has removed the Vietnamese language version of its website in order to comply with Vietnam’s cross border e-commerce requirements. On the firm’s website. Specifically, cross border e-commerce providers must register with the Vietnam Ministry of Industry and Trade if they use a .vn domain name, display content in Vietnamese, or have more than 100,000 transactions per year from Vietnam.
Of note, Temu was not using a .vn domain name and it seems unlikely it would have reached 100,000 transactions in the few months it has been operating in the country. Ergo, by removing the Vietnamese language website the firm is now compliant–VN Express confirmed this with a representative from the Ministry of Industry.
It’s also been reported that customs is refusing to clear e-commerce packages from firms that should be registered but are not. However, if by removing the Vietnamese language site Temu is now compliant, this should not be an issue moving forward.