Culture, entertainment and tourism prices in Vietnam up 1.84 percent year-on-year in September

Vietnam’s culture, entertainment, and tourism consumer price index rose 1.84 percent year-on-year in September 2025, up from 1.73 percent in August, according preliminary data from Vietnam’s National Statistics Office.

The sector’s inflation has remained stable throughout the year, fluctuating between 1.7 and 2.5 percent, reflecting gradual recovery in domestic leisure spending and steady tourism activity.

Line graph Vietnam culture, entertainment and tourism CPI, September 2025

On the downside, a 0.78 percent drop in package tour prices as travel companies launched promotional programs to boost demand, weighed on the index, according to the NSO.

In contrast, several subcategories recorded modest increases.

Prices for photo services rose 0.59 percent, books and printed materials increased 0.46 percent, flowers and ornamental plants went up 0.36 percent, toys rose 0.15 percent, and accommodation prices in hotels and guesthouses edged up 0.02 percent.

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Vietnam CPI Overall

Vietnam’s consumer price index on the whole rose 0.42 percent in September 2025 compared to August, led by higher tuition fees, food prices, and housing maintenance costs.

The CPI was 2.61 percent higher than in December 2024 and up 3.38 percent year-on-year.

Graph of Vietnam's CPI in September 2025 compared to the twelve months prior.

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Tourist arrivals in September

Vietnam recorded 1.52 million international visitors in September 2025, a 9.6 percent decrease from August but a 19.5 percent increase compared to the same month last year.

Year-to-date, arrivals totalled 15.43 million, maintaining strong recovery momentum in the tourism sector.

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Listed culture, entertainment, and tourism companies

Listed Vietnamese companies in the tourism, entertainment, and culture sectors include:

Vietnam Tourism and Transport Marketing JSC (VNG)

Vietnam Tourism and Transport Marketing JSC, better known as Vietravel, operates a wide range of travel and tour services, including air transport and hospitality ventures across Vietnam and overseas.

VNG closed at VND 7,100 on Monday down 0.07 percent with 15,000 shares traded, worth VND 11 million.

Foreign ownership in VNG is currently capped at 49 percent, with current foreign ownership sitting at 3.3 percent.

Ben Thanh Tourist Service Corporation (BTT)

Ben Thanh Tourist Service Corporation manages a portfolio of hotels, organises domestic and international travel packages, and provides event planning and tourism consultancy services.

BTT closed at VND 37,000 on Monday down 0 percent with 0 shares traded, worth VND 0 million.

Foreign ownership in BTT is currently capped at 0.0 percent.

Taseco Air Services JSC (AST)

Taseco Air Services JSC specialises in airport-based retail, duty-free shops, and hospitality services, serving both domestic and international passengers.

AST closed at VND 70,400 on Monday down 5 percent with 443,000 shares traded, worth VND 3,149 million.

Foreign ownership in AST is currently capped at 49 percent, with current foreign ownership sitting at 45.3 percent.

Dong A Hotel Group JSC (DAH)

Dong A Hotel Group JSC owns and operates hotels and resorts primarily in northern Vietnam, focusing on business travellers and the domestic tourism market.

DAH closed at VND 3,760 on Monday down 0.14 percent with 1,825,000 shares traded, worth VND 707 million.

Foreign ownership in DAH is currently capped at 0 percent.

Yeah1 Group Corporation (YEG)

Yeah1 Group Corporation runs television channels, digital entertainment platforms, and online content networks, making it one of Vietnam’s most recognised media and entertainment companies.

YEG closed at VND 12,100 on Monday down 0.9 percent with 27,161,000 shares traded, worth VND 34,223 million.

Foreign ownership in YEG is currently capped at 49 percent, with current foreign ownership sitting at 11.5 percent.

Vinpearl (VPL)

Vinpearl is a leading investor in integrated tourism, resort, and entertainment projects across Vietnam.

VPL closed at VND 73,500 on Monday down 5.5 percent with 6,457,000 shares traded, worth VND 48,403 million.

Foreign ownership in VPL is currently capped at 49 percent, with current foreign ownership sitting at 0.1 percent.

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