A different perspective on Vietnam’s economy and doing business in Vietnam. Make sure to  subscribe.

Day: March 12, 2025

Vietnam’s gift card market set to reach US$1.43 billion by 2029

Vietnam’s gift card market has experienced strong growth, recording a compound annual growth rate (CAGR) of 17.8 percent between 2020 and 2024. This momentum is expected to continue, with the market projected to grow at a CAGR of 13.2 percent from 2025 to 2029, reaching an estimated value of US$1.43 billion by the end of the forecast period, according to Research and Markets.

Read More »

European tourist arrivals in Vietnam decline in February

Vietnam recorded 239,702 tourist arrivals from Europe in February, accounting for 12.7 percent of total international visitors, according to Vietnam’s General Department of Tourism. This marks a 10.1 percent decline from January, although the year-to-date total reached 506,346 visitors, making up 12.8 percent of overall arrivals.

Read More »

Vietnam’s Aviation Industry: State of Play 2025

Vietnam’s airline industry has been struggling to find its footing since COVID-19. Whereas some of the problems facing the industry last year have been alleviated, it still faces a number of challenges, many of its own making, and a full recovery may still be a long way away. This article breaks down those challenges and the outlook for the industry moving forward.

Read More »