Business leaders from firms with strong ties to Europe continue to show long-term confidence in Vietnam, according to the EuroCham Business Confidence Index (BCI) for Q2 2025, even as global trade tensions and domestic challenges persist→view source.

Key details

The BCI settled at 61.1, reflecting tempered optimism amid a volatile global context, with many firms adopting a more cautious “wait-and-see” approach.
Around 72 percent of respondents said they would recommend Vietnam as an investment destination, up four points from the previous quarter, signalling steady trust in Vietnam’s fundamentals.
Long-term sentiment remains robust, with 78 percent expecting improved business conditions over the next five years, despite short-term operational pressures.
Major growth drivers cited include economic expansion, strong FDI inflows, export resilience, and recovering tourism demand.
Top obstacles remain administrative burdens (63 percent), inconsistent law enforcement, customs inefficiencies, and work permit difficulties for foreign staff.
While US tariffs continue to fuel concern, some businesses view them as an advantage against Chinese competitors, helping shift supply chains to Vietnam.
Two-thirds of firms (66 percent) are engaged in EU-Vietnam trade, with 61 percent reporting tariff reductions as a major EVFTA benefit, contributing to competitive advantages and revenue gains.
The shift to a digital Certificate of Origin system is widely welcomed, expected to improve efficiency and integration with digital trade platforms.

The survey shows that while global trade tensions and domestic procedural hurdles persist, survey respondents remain fundamentally optimistic.

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