July 25, 2025

E-commerce: TikTok Shop narrows gap with Shopee as market share hits 39%

TikTok Shop expanded its market presence in Vietnam in the first half of 2025, increasing its share to 39 percent—up from 29 percent a year earlier—according to data from Metric, and reported by VN Express. The combined gross merchandise value (GMV) of the four leading multi-category platforms, including Shopee, TikTok Shop, Lazada, and Tiki, reached VND 202.3 trillion, marking a 41.5 percent year-on-year increase, 

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Vietnam News Roundup: July 18 to July 24

This week’s Vietnam News Roundup covers the dong’s continued slide, diverging growth forecasts from ADB and AMRO, a global release for a Vietnam–Thailand horror film, visa reform for foreign talent, HCMC’s housing shortfall, and warnings over Trump tariffs on exports.

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