Vietnam’s health and fitness industry in 2025 is growing rapidly, driven by rising income levels, increasing health awareness, and urbanisation. Gyms and fitness centres, both large international chains and local establishments, are expanding to meet this demand. The rise of boutique gyms, yoga studios, and specialised fitness classes also reflects a shift towards personalised and community-driven fitness experiences.
Furthermore, the industry is also seeing a surge in digital fitness platforms and mobile applications. Many Vietnamese are incorporating online fitness programs, wearable technology, and at-home workouts into their routines. This hybrid approach blends traditional gym memberships with tech-based solutions, offering flexibility for different lifestyles. Fitness influencers and social media have a significant impact, promoting wellness trends and creating a strong fitness culture among younger generations.
In addition, the popularity of cycling and outdoor sports is rising, contributing to the broader fitness culture. However, challenges remain, particularly in rural areas, where access to fitness facilities and awareness about healthy living still lag behind urban centres. However, the overall outlook for Vietnam’s health and fitness industry in 2025 is optimistic, with substantial room for continued growth.
Vietnam’s health and fitness industry in numbers
Vietnam’s health and fitness industry is experiencing rapid growth, driven by increasing demand for wellness services and digital fitness solutions. This trend reflects a broader shift towards healthier lifestyles and the integration of technology in fitness routines, enhancing accessibility and engagement across the country. As a result, the health and fitness industry in Vietnam is growing at a hefty clip.
Fitness services market in Vietnam
The Vietnam fitness services market is projected to reach approximately USD 3.78 billion by 2030, with a strong annual growth rate of 19.08 percent between 2022 and 2030. This expansion reflects the country’s increasing focus on health and wellness, driven by economic growth, rising disposable incomes, and a greater awareness of the benefits of an active lifestyle, according to a report from OMR Research.
Exercise equipment market in Vietnam
In 2024, Vietnam’s exercise equipment market is expected to generate revenue of about US$600 million, reflecting the growing demand for fitness products. The market is expected to expand further, with an annual growth rate of 8.58 percent projected through 2028, according to Statista.
Fitness apps market in Vietnam
In 2022, the health and fitness app market in Vietnam was projected to have generated total revenue of USS$3.39 million. This growth is expected to continue, with an annual increase of 8.16 percent from 2022 to 2029, bringing the market to a value of US$6.35 million by 2029.
Furthermore, revenue from in-app purchases in the health and fitness sector in Vietnam is forecast to reach US$1.81 million in 2022, reflecting the growing integration of digital fitness solutions. Additionally, paid app revenue is set to contribute US$ 0.73 million, highlighting the increasing willingness of consumers to invest in premium fitness services through mobile platforms, according to data collated by Statista.
Vietnam toys & sports equipment exports, 2024 vs 2023, US$
| 2024 | 2023 | Change | |
| Total | 3,756,058,913 | 3,671,446,615 | 2.30% |
| Other | 208,425,103 | 164,651,407 | 26.59% |
| USA | 1,781,174,208 | 1,635,273,417 | 8.92% |
| Japan | 593,478,587 | 682,127,289 | -13.00% |
| UK | 202,215,275 | 170,389,980 | 18.68% |
| China | 132,898,694 | 125,838,262 | 5.61% |
| Germany | 121,594,999 | 172,685,035 | -29.59% |
| Mexico | 105,982,753 | 71,829,156 | 47.55% |
| Netherlands | 103,746,501 | 138,363,795 | -25.02% |
| Australia | 83,306,032 | 65,949,604 | 26.32% |
| Spain | 77,433,049 | 138,419,515 | -44.06% |
| Canada | 76,664,739 | 67,755,005 | 13.15% |
| Belgium | 43,507,626 | 36,075,930 | 20.60% |
| France | 41,376,462 | 31,217,289 | 32.54% |
| South Korea | 40,287,651 | 46,643,336 | -13.63% |
| Hong Kong | 39,810,268 | 38,003,711 | 4.75% |
| Italy | 22,415,904 | 17,835,075 | 25.68% |
| Brazil | 19,435,511 | 11,929,878 | 62.91% |
| Taiwan | 14,716,266 | 14,639,560 | 0.52% |
| Russia | 11,943,273 | 10,232,666 | 16.72% |
| Malaysia | 10,642,341 | 7,245,447 | 46.88% |
| Sweden | 10,149,651 | 8,704,517 | 16.60% |
| Singapore | 9,431,859 | 8,355,532 | 12.88% |
| Denmark | 5,422,161 | 7,281,209 | -25.53% |
Vietnam toys & sports equipment exports by month
| 2024 | 2025 | ||
| October | January | April | July |
| November | February | May | August |
| December | March | June | September |
Source: Vietnam Exports Tracker
Key players in Vietnam’s fitness industry
These key players are shaping Vietnam’s rapidly evolving fitness industry, with offerings that cater to a wide range of consumer preferences, from luxury gym-goers to digital fitness enthusiasts.
California Fitness & Yoga
A dominant international chain known for its premium fitness facilities, California Fitness & Yoga offers luxury gyms in major cities like Ho Chi Minh City and Hanoi. With a wide range of services including yoga, group fitness classes, and state-of-the-art equipment, it caters to high-end consumers seeking a holistic fitness and wellness experience. The chain is also famous for its celebrity endorsements and large-scale fitness events.
Elite Fitness
Positioned as a luxury fitness brand, Elite Fitness focuses on providing modern equipment, personalised training programs, and a wide variety of group classes such as Zumba, Pilates, and cycling. With multiple locations in urban areas, Elite Fitness appeals to an affluent clientele who prioritise high-quality facilities and personalised service.
Fit24
A well-established domestic chain, Fit24 provides affordable fitness solutions for middle-class consumers. Known for its spacious gyms and comprehensive range of services, including strength training, cardio, and group exercise classes, Fit24 bridges the gap between budget and premium fitness offerings, making it accessible to a broader segment of the population.
NShape Fitness
Another key domestic player, NShape Fitness emphasises accessibility and affordability without compromising on quality. With well-equipped centres in Hanoi, NShape offers a balanced mix of traditional gym facilities, fitness classes, and personalised training options, making it a popular choice among mid-range consumers.
Saigon Sports Club
A boutique fitness centre that stands out for its focus on martial arts, Saigon Sports Club offers training in disciplines such as Muay Thai, boxing, and Brazilian Jiu-Jitsu. It also provides yoga and group fitness classes, catering to consumers who seek specialised training environments with a community feel. Its unique positioning as a martial arts-focused fitness centre attracts both local enthusiasts and expatriates.
Getfit Gym & Yoga
Getfit offers a personalised fitness experience with a strong emphasis on yoga and group workout programs. Located in Ho Chi Minh City, the gym appeals to health-conscious individuals looking for a more intimate and community-driven fitness environment. It offers services that range from traditional gym workouts to yoga and meditation, catering to a diverse clientele.
DigiFit
As Vietnam’s digital fitness market grows, DigiFit has emerged as a key player in the virtual fitness space. Offering mobile fitness apps, virtual training sessions, and personalised online programs, DigiFit taps into the increasing demand for digital and home-based fitness solutions. It caters to tech-savvy consumers who prefer the flexibility of working out on their own terms, blending convenience with professional guidance.
Box 1: Opening a Gym in Vietnam
Opening a gym in Vietnam for foreign firms or individuals, however, is not always easy. Not only are there several technical and licensing requirements that need to be met, but Vietnam has also developed its own very distinct gym culture. This can take a little getting used to and may make penetrating Vietnam’s gym-going consumer class challenging.
Understanding the nuances of Vietnamese gym culture and the complexities of business establishment procedures in advance of entering the market can therefore be crucial to the success of a new gym in Vietnam.
Consumer behaviour in Vietnam’s fitness industry
Consumer behaviour in Vietnam’s fitness industry is evolving significantly, influenced by cultural shifts, increased health awareness, and the growing availability of fitness options. Here are some key trends:
Health consciousness
As awareness of health and wellness increases, more Vietnamese are prioritising fitness as part of their daily routines. This shift is particularly noticeable among younger generations, who view exercise not just as a means of staying fit but as a lifestyle choice that enhances overall well-being.
Diverse preferences
Consumers in Vietnam are increasingly seeking diverse fitness options that cater to their personal preferences. This includes traditional gym memberships, group classes, boutique fitness studios, and outdoor activities. The demand for specialised programs, such as yoga, martial arts, and high-intensity training, reflects a desire for varied fitness experiences.
Digital integration
The rise of technology has transformed how consumers engage with fitness. Many are turning to mobile apps and online platforms for workout guidance, virtual classes, and nutrition tracking. This trend is particularly popular among younger, tech-savvy individuals who appreciate the flexibility of working out at home or on-the-go.
Social influences
Social media and fitness influencers play a significant role in shaping consumer behaviour. Many individuals are motivated by online communities and social networks that promote fitness challenges, healthy lifestyles, and shared experiences. This influence often leads to increased participation in fitness activities and a willingness to invest in related products and services.
Price sensitivity
While there is a growing middle class willing to invest in premium fitness services, price sensitivity remains an important factor. Consumers are increasingly seeking value for money, leading to the popularity of budget-friendly options and flexible membership plans. Discounts, promotions, and trial memberships are effective strategies to attract new customers.
Community focus
There is a notable emphasis on community in fitness, with many consumers seeking group classes and communal workout environments. This desire for connection and support often leads to loyalty to specific gyms or fitness studios that foster a sense of belonging and motivation among members.
These trends illustrate the dynamic nature of consumer behaviour in Vietnam’s fitness industry, highlighting the importance of adaptability for businesses looking to meet the evolving needs and preferences of their clientele.
What’s next?
Vietnam’s health and fitness industry in 2024 is growing rapidly, driven by rising income levels, increasing health awareness, and urbanisation. More people are prioritising wellness, with a growing focus on healthy living, balanced diets, and regular exercise. Gyms and fitness centres, both large international chains and local establishments, are expanding to meet this demand.
That said, the industry is prone to change quickly and with this in mind, to keep abreast of what’s happening in Vietnam’s fitness industry, foreign fitness industry professionals should make sure to subscribe to the-shiv.
First published September 20, 2024. Last updated January 28, 2025.