Indonesia’s health and fitness industry is entering a new phase of growth and transformation, driven by a combination of demographic shifts, lifestyle changes, and broader cultural awareness around well-being.
With over 270 million people, a rising urban middle class, and one of the youngest populations in Southeast Asia, the country presents enormous long-term potential for fitness and wellness businesses.
In recent years, health has become a growing priority among Indonesians — particularly in urban centres like Jakarta, Surabaya, and Bandung—where gym memberships, boutique fitness studios, yoga classes, and wellness apps are gaining popularity.
The pandemic accelerated digital adoption, giving rise to hybrid fitness models that combine in-person training with online coaching and mobile apps.
At the same time, social media and local influencers have played a key role in shaping consumer habits, making health and fitness more aspirational and accessible.
Indonesia’s health and fitness industry in numbers
Indonesia’s fitness sector is growing steadily, supported by rising health awareness, digital adoption, and a youthful population. Here are the key figures shaping the market.
Indonesia’s health & fitness market
Indonesia’s Health & Fitness market was forecast to generate US$11.85 million in revenue in 2022, with annual growth averaging 10.31 percent. By 2029, the market is expected to reach US$23.91 million, according to data collated by Statista.
Indonesia’s gyms, health and fitness clubs market
2022 — Indonesia’s gyms, health and fitness clubs market reached US$300 million in revenue in 2022, growing at a compound annual rate of 8.7 percent since 2017.
It accounted for 1.3 percent of the Asia-Pacific market.
The industry includes facilities offering workout equipment, fitness classes, personal training, and related services, according to a report from Research and Markets.
2024 — Indonesia’s gyms, health and fitness clubs market recorded US$600 million in revenue in 2024, growing at a compound annual rate of 4.4 percent since 2019.
The market expanded by 6.1 percent in 2024, driven by rising health awareness and concerns over obesity and cardiovascular disease.
Growth is further supported by a large health-conscious millennial and Gen Z population, estimated at 138.5 million in total.
Market revenues reflect membership fees paid to clubs offering fitness equipment, classes, and personal training services, according to Market Research.com.
Gym memberships
This is a broad, refined summary of gym membership pricing across Indonesia.
| Gym type | Cost per month Rp | US$ |
| Budget/basic urban | 300k–500k | ≈ US$19–US$32 |
| Mid-upscale chains | 400k–1m | ≈ US$25–US$64 |
| Nationwide budget | 249k–385k | ≈ US$16–US$25 |
Key players in Indonesia’s fitness industry
These are some of the most well-known gyms in Indonesia.
Celebrity Fitness
One of Indonesia’s largest gym chains, known for energetic group classes, modern facilities, and strong appeal among urban millennials.
Fitness First
A premium gym brand and sister company to Celebrity Fitness, offering upscale facilities, personal training, and wellness-focused services.
Anytime Fitness
A global 24/7 gym franchise with a growing presence across Jakarta and other cities, valued for its convenience and flexible access.
ReFIT Indonesia
A homegrown chain offering affordable memberships and rapid expansion into second-tier cities with a focus on accessibility.
20FIT
Indonesia’s pioneer in EMS (electro muscle stimulation) training, catering to busy professionals seeking short, efficient workouts.
Consumer behaviour in Indonesia’s fitness industry
Indonesian fitness consumers are increasingly health-conscious, digitally connected, and experience-driven.
Behavioural patterns reflect a shift from traditional gym routines to more flexible, social, and hybrid fitness experiences.
Urban-centric participation
Fitness adoption is highest in major urban centres like Jakarta, Surabaya, and Bandung, where gyms, studios, and health-conscious retail options are more widely available.
Rising digital adoption
Younger Indonesians are embracing fitness apps, online classes, and wearables.
Hybrid fitness models that combine digital and in-person training are becoming the norm.
Group-based and social workouts
Classes such as Zumba, yoga, CrossFit, and indoor cycling are popular for their social energy and motivational environment.
Price sensitivity
Many consumers remain cost-conscious, favouring affordable gyms, class packages, or pay-per-visit models—especially in non-metro regions.
Wellness as a lifestyle
Fitness is increasingly linked to broader wellness goals, including nutrition, mental health, and preventive care, not just weight loss or aesthetics.
Influence of social media
Platforms like Instagram, TikTok, and YouTube—along with fitness influencers—shape consumer trends, brand awareness, and workout preferences.
Regional comparison
This section looks at how Indonesia’s fitness industry compares to the Philippines and Vietnam.
Indonesia
Indonesia’s health-and-fitness industry is growing steadily, driven by a large young population, rising incomes and increasing health awareness.
Gym chains, digital fitness services and urban wellness trends are expanding quickly, but penetration outside major cities remains low.
Vietnam
Vietnam’s fitness market is smaller and less developed, but shows stronger growth potential from a lower base.
It has fewer premium services and lower spending per capita compared with Indonesia, though urban awareness is rising fast.
Explore Vietnam’s health and fitness industry→
Thailand
Thailand has a more mature fitness ecosystem with widespread gym chains, wellness resorts and international brands.
Compared with Indonesia, Thailand has higher service sophistication and consumer spending, though growth is slower.
Discover more about Thailand’s health and fitness industry→
Malaysia
Malaysia’s fitness industry benefits from strong institutional players, higher per-capita income and established wellness programmes.
Indonesia lags Malaysia in premium segment penetration and corporate wellness integration but offers larger-scale potential.
Learn more about Malaysia’s health and fitness industry→
Singapore
Singapore represents the highest end of the market in the region, with premium offerings, high technology adoption and foreign investment.
Indonesia has far more scale due to population size, but much lower per-capita spend and service sophistication compared with Singapore.
Philippines
The Philippines is similar to Indonesia in terms of growth trajectory and demographic drivers, yet it has a lower market size and slower infrastructure build-out.
Indonesia outpaces the Philippines in overall market value and urban fitness penetration, but both face challenges in reaching rural regions.
Get more information about the Philippines health and fitness industry→
FAQ: Indonesia’s health and fitness industry
These are some of the most common questions about Indonesia’s health and fitness industry.
How big is the fitness industry in Indonesia?
Indonesia’s health & fitness market was forecast to generate US$11.85 million in revenue in 2022, with annual growth averaging 10.31 percent.
By 2029, the market is expected to reach US$23.91 million, according to data collated by Statista.
What types of fitness options are popular in Indonesia?
Popular formats include gym memberships, group classes like Zumba and HIIT, boutique studios, martial arts training, and mobile fitness apps.
Who are the major players in the market?
Top operators include Celebrity Fitness, Fitness First, Anytime Fitness, ReFIT Indonesia, and Doogether, as well as apps like Strava and Samsung Health.
How much does a gym membership cost in Indonesia?
Basic urban gyms: around Rp 300 000–500 000, which is approximately US$18–30 per month.
Mid-tier/upscale chains: roughly Rp 400 000–1 000 000, or about US$25–60 per month.
Is fitness popular outside major cities?
While urban centres lead in participation, fitness is expanding into secondary cities through affordable chains and online fitness platforms.
What’s next?
Indonesia’s health and fitness industry is expanding steadily, driven by rising health awareness, digital adoption, and a young, wellness-focused population.
With strong growth in both app-based platforms and traditional gyms, the market presents increasing opportunities for investment, innovation, and lifestyle-focused services across both urban and emerging consumer segments.
That said, as an emerging economy, Indonesia’s business environment can be dynamic and change quickly.
With this in mind, the easiest way to keep up with developments in Indonesia’s health and fitness industry is to make sure to subscribe to the-shiv.