Club Med’s total sales from Vietnam rose 32 percent year-on-year, driven by rising demand for ski and upscale all-inclusive holidays, the company has said in a press release→view source.

Hokkaido resorts accounted for 56 percent of bookings from Vietnam for ski travel in 2024, followed by strong sales to Maldives and Bali.

Key details:

Maldives and Bali were the second most popular destinations for Vietnamese travellers.
Club Med’s Country Director highlighted Vietnam’s evolving demand for luxury and ski holidays.
Overall, East and South Asia and Pacific region business volume grew 24 percent year-on-year.

Club Med’s Vietnam growth reflects rising demand for premium travel among Vietnamese consumers, especially for luxury ski and beach destinations. The trend highlights Vietnam’s evolving outbound travel market, with growing interest in upscale, experience-driven holidays.

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