Vietnam received 285,526 European visitors in March, up 19.1 percent from February, according to data from Vietnam’s General Department of Tourism. Year-to-date arrivals reached 791,872, a 19.6 percent increase compared to the first quarter of 2024, marking a significant boost to Vietnam’s tourism industry.
Country highlights:
- France led the European market with 39,370 visitors in March, up 12.4 percent from February and 25.4 percent year-on-year.
- Russia posted the strongest growth, surging 122 percent year-on-year and 25 percent month-on-month, reaching 45,639 arrivals.
- The United Kingdom and Germany also performed strongly with steady growth both monthly and year-on-year.
- Other Europe saw a major jump of 91.7 percent month-on-month, contributing over 69,000 arrivals.
- Norway, Poland, and Sweden were among the few markets to record notable declines from the previous month.
Notably, Europe remains a robust long-haul source market for Vietnam, with strong performance from France, Russia, and the United Kingdom. The broad-based recovery reflects improving connectivity and sustained travel demand despite isolated dips from Nordic markets.
Vietnam European tourist arrivals March 2025
| March | YTD | MoM | 03/25 v 03/24 | Q1/25 v Q1/24 | |
| Total | 285,526 | 791,872 | 19.10% | 21.50% | 19.60% |
| Belgium | 3,874 | 9,569 | 22.40% | 14.50% | 15.60% |
| Denmark | 5,158 | 16,176 | -15.70% | 11.20% | 17.60% |
| France | 39,370 | 102,416 | 12.40% | 25.40% | 28.30% |
| Germany | 34,935 | 96,260 | 4.80% | 17.70% | 23.30% |
| Italy | 10,544 | 31,733 | 8.70% | 24.20% | 29.00% |
| Netherlands | 8,870 | 24,990 | 4.00% | 13.10% | 13.70% |
| Norway | 2,922 | 10,754 | -28.20% | 3.60% | 16.00% |
| Other Europe | 69,390 | 185,689 | 91.70% | -6.00% | -14.10% |
| Poland | 9,674 | 31,005 | -23.50% | 50.00% | 52.90% |
| Russia | 45,639 | 124,654 | 25.00% | 122.00% | 110.50% |
| Spain | 6,430 | 18,066 | 6.20% | 13.40% | 17.50% |
| Sweden | 3,960 | 15,046 | -21.40% | 10.80% | 18.70% |
| Switzerland | 3,734 | 11,905 | -10.50% | 14.00% | 14.10% |
| UK | 41,026 | 113,609 | 4.80% | 22.50% | 23.50% |