Retail: Vietnam cracks down on counterfeit goods at Saigon Square

Thousands of items suspected of violating intellectual property laws were seized during a surprise inspection at Saigon Square on May 29, VN Express has reported.

Brands targeted included Rolex, Louis Vuitton, Gucci, Chanel, Hermès, Dior, and more, with counterfeit goods ranging from watches and handbags to eyewear and suitcases.

Key details in the article include:

  • The raid was conducted by the Department of Domestic Market Management and Development, with coordination from local police and relevant agencies.
  • Authorities divided into six inspection teams and faced resistance as stall owners closed kiosks and activated intercom warnings to evade detection.
  • Despite this, a large volume of suspected counterfeit goods was confiscated on the spot.

The Saigon Square raid is in line with renewed efforts to enforce intellectual property rights in Vietnam’s retail sector as part of a push to placate US trade stakeholders who have raised counterfeit goods as a key non-trade barrier to doing business in Vietnam.

See also: Vietnam’s US Tariff Threat Prompted Counterfeit Crackdown: Unpacked

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