A total of 80 percent of Vietnamese firms have already faced rising costs due to tariff and trade uncertainty, according to HSBC’s 2025 Global Trade Pulse Survey. A further 82 percent expect this to continue in the short term.
Key data from the report from Vietnamese respondents includes:
- A majority expect revenue to fall by 10 percent or more over the next two years, though long-term sentiment remains strong.
Vietnamese companies are among the most exposed to cost pressures, with higher levels than peers in France or Germany. - Despite forecasting challenges, Vietnamese businesses remain confident, with net-positive sentiment on long-term international growth.
- 50 percent of firms in Vietnam plan to increase reliance on China, reflecting strong regional ties even amid global trade volatility.
- In contrast, Vietnamese firms expect to reduce exposure to the US, mirroring broader regional shifts in trade priorities.
- Innovation is accelerating in response to uncertainty—many Vietnamese companies are adopting digital tools, automation, and new business models.
Analysis
With half of Vietnamese companies planning to deepen ties with China and reduce reliance on the US, regional dynamics are becoming increasingly central to Vietnam’s trade strategy.
At the same time, Vietnamese businesses remain optimistic about long-term international growth and are accelerating investment in automation, digital platforms, and new business models.
This presents an opportunity for foreign firms offering technology and supply chain solutions. As Vietnam adapts to global uncertainty, foreign companies that support cost efficiency, transparency, and regional integration are likely to find stronger demand and more strategic partnerships.
See also: How to Start a Business in Vietnam