Vietnam’s postal and delivery services sector saw revenue increase by 12.8 percent year-on-year in the first half of 2025 to VND 38.3 trillion (US$1.46 billion), according to the Ministry of Science and Technology.
Intensifying competition and rising cost pressures, however, have pushed average profit margins down to just 3 percent, the Vietnam News Agency has reported→view source.
Key details:
- Volume growth: 1.8 billion postal items handled in H1, up 16 percent year-on-year
- Profit figures: Industry-wide profit at VND 950 billion, up 20 percent from H1 2024
- Sector scale: 745 licensed postal enterprises now operate nationwide
- Market forecast: Postal and delivery market projected to reach US$10 billion by 2030, with 20–30 percent annual growth
Competitive pressures:
- International entrants: Firms like J&T, ZTO, SF, Ninja Van, Alibaba, and Tencent adopting tech-driven, low-cost franchise models
- Platform disruption: Shopee and TikTok building in-house delivery units and prioritising ecosystem partners
- Domestic response: VNPost Express and Vietnam Post revising strategies; the latter aims to build one of Vietnam’s top three retail chains via its “Bach hoa buu dien” logistics-linked supermarket network
Key takeaway
Despite robust double-digit revenue and volume growth, profit margins remain razor-thin due to intense price competition—particularly from international players leveraging cost-efficient franchise models and advanced technology.
This suggests that Vietnam’s logistics and delivery market offers high growth potential but also demands operational efficiency, scale, and a strong tech backbone to remain competitive.
Investors should view Vietnam not as a short-term margin play but as a strategic market requiring long-term positioning, local partnerships, and adaptive models tailored to a rapidly evolving, e-commerce-driven ecosystem.
See also: Logistics in Vietnam 2025: Shipping, Ports, Customs & Warehousing