A store in Da Nang has been fined VND 100 million (US$4,000) and forced to destroy its counterfeit products after being caught selling fake goods from luxury brands like Gucci, Dior, and Chanel, Tuoi Tre has reported→view source.
Key details in the article include:
- The Mega Premium Shopping Mall business household on Tran Phu Street was found selling 232 counterfeit items, including handbags, wallets, glasses, scarves, and belts.
- The total value of these goods was estimated at more than VND 183.5 million (about US$7,060).
- Authorities imposed a fine of VND 102.5 million (around US$3,940) and ordered the destruction of all counterfeit products.
- Other shops in Da Nang, such as Gu business household and Black Label Shop, have also been fined VND 77.5 million (US$2,980) and over VND 111 million (about US$4,270) respectively, and required to destroy fake goods.
- Many of these businesses have a history of similar violations, involving brands like Burberry, Celine, and Bottega Veneta.
The crackdown underscores stronger enforcement efforts against counterfeit goods to protect consumers and uphold intellectual property rights to placate concerned trade partners like the United States.
However, repeated violations suggest challenges in deterring retailers and controlling the flow of fake luxury products into the market.
See also: Vietnam’s US Tariff Threat Prompted Counterfeit Crackdown: Unpacked